Rick Benoit

Rick Benoit

Manager, Housing Services at Experient

Update Profile
2500 Enterprise Parkway East, Twinsburg, Ohio, United States
HQ Phone:
(330) 425-8333

General Information


Sales Manager - Marriott

Recent News  

Hotel Group Sales Blog | Tiered Group Rates - A win-win for hotels and event planners?

"When you think about the perception of travelers who book through OTAs, they're used to seeing incremental increases in prices online as they approach their travel dates," Rick Benoit, Manager, Housing Services, Experient, says.
"That's why a tiered process is especially important in this strategy. Rather than a $200 room immediately becoming a $500 room, you can taper and layer the rooms into the block." "Those smaller cost adjustments are an easier pill for attendees to swallow," Benoit adds. A Strategy To Fuel Success In The Future With limited new hotel construction and a forecast for more business travel, rate yielding is a term that will start to pop up in more conversations around the industry. "It's on the cutting edge," Benoit says. "It's going to be a very effective strategy to use in the next few years when rates are really high." Voorhees and Benoit both highlight that rate yielding may not be the right move for every meeting, but it can certainly pay dividends for many groups in desperate need of more rooms.

Read More

Browse ZoomInfo’s Directories