Randa Adechoubou

last updated 8/23/2017

Randa Adechoubou

Business Development Manager at African Fashion International

Johannesburg, Gauteng, South Africa

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We are using the online e-commerce platform to reach beyond the borders of South Africa, and the African continent more broadly, to develop and promote local design and make it more accessible to international buyers," says AFI's Head of Business Development, Randa Adechoubou.
An extension of the AFI PRIVÉ pop-up stores, the website will run "trunk shows" changing its selection every three to five days, ensuring that visitors to the website will continually find fresh and relevant designer items to choose from. Established by African Fashion International, AFI PRIVÉ provides African designers with international retail opportunities and exposure, boosting the economic and business development of their home countries, whilst also meeting the growing demand for high-end African fashion. In order to keep their collection relevant and unique, AFI PRIVÉ travels the continent and selects particular designers and pieces, presenting their products under one online boutique, and providing fashion lovers with an exclusive and extensive list of designers to choose from," adds Adechoubou.

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