Prasanna Rao

last updated 2/6/2018

Prasanna G. Rao

Marketing Director at Ezetap

Location:
Bengaluru, Karnataka, India
Company:
Ezetap

General Information

Experience

Regional Sales - DiGi Telecommunications

Marketing Head (Business Services) - Vodafone Ltd

General Manager-Distribution and Channel Management - Telenor India (Telenor group - Norway)

Senior Brand Manager - Virgin Mobile

Recent News  

PFs Weigh in on India's Latest Attempts to Boost Digital Transactions | Payment Facilitator

Prasanna Rao, director of marketing for Ezetap, an India-based payment facilitator, was bullish.
"Earlier this year, the Indian digital payments industry was projected to reach $500 billion by 2020," Rao said. "And now, with the latest announcements and initiatives by the Indian government to incentivize small and medium businesses and mom and pop shops, we see the industry exceeding its projected value, way before 2020." Rao suggested that the government's efforts will catalyze small businesses' willingness to adopt digital payment methods, driving growth among merchants and consumers alike. "Waiving off MDR not just means an additional profit to the business but also gives businesses the leeway to provide goods and services at a discounted rate to their customers," he said.

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