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Hotspex
2024-present (1 year)
While others were trading on reputation and outdated beliefs which skewed with a bias toward the rational, Hotspex was already alerting marketers to the 'New Rules'. After concluding a nine-year R&D phase, we are the first to link emotions to functional and rational attributes, which sharpens the focus of strategies, briefs and creative development. Hotspex has conducted global studies in multiple countries in a matter of weeks, measuring well over 90% of consumer behaviour drivers to produce the most predictive and strategic results in the market research industry.
