Nicolas Giraldo

Director of Product Management at Paramount Farms

11444 West Olympic Boulevard, Los Angeles, California, United States
Paramount Farms
HQ Phone:
(310) 966-5700
Wrong Nicolas Giraldo?

Last Updated 12/5/2016

General Information

Employment History

Head of US Operations  - Juan Valdez Café


degree  - Industrial Engineering , 


Consulting Manager RSG  - Roll International Corporation

Web References

In April, Nicolas Giraldo, who was the president of First Colony at the time, spoke about the hefty price increase of coffee, in an interview with IB.
"This is bad for us," said Giraldo this spring. "We are getting squeezed in the middle." He later said that a primary cause of coffee price spikes was the supply, as high-quality coffee crops in Colombia have struggled over the past couple of years. Giraldo mentioned weather as a significant factor affecting crops, although there continued to be a high demand for coffee in South America.

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Products labeled "certified organic" undergo extreme scrutiny from the way they are produced in the field to the way they are packaged, explained Nicolas Giraldo, president and chief executive officer of First Colony Coffee and Tea, which packages conventional and certified organic blends under the First Colony and Ghirardelli labels.
Giraldo and Bruce Grembowitz, operations manager for First Colony, describe the process through which they flush out the coffee roasting, cooling and packaging systems to prepare them for the raw or green, certified organic blends. "That gives a lot of value to the stamp," Giraldo adds.

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"This is bad for us," said Nicolas Giraldo, president of Norfolk-based First Colony Coffee and Tea.
"We are getting squeezed in the middle." The price spikes are due in part to the disruption in the production and supply of Arabica coffee, grown primarily by Colombia. "The basic issue is supply," Giraldo said. "The major, high-quality coffee is Colombian and Colombia has struggled with its crops for the past two years. That has put a pressure on the market. "La Nina and La Nina weather patterns have hammered Colombia and Central America," Giraldo said. "Colombia has two crops a year - the beginning of the year and then in September. La Nina hammered the first crop." Brazil grows one crop a year. But the harvest is cyclical, Giraldo said. One year it's up and one year it's down. Yet demand has never softened, Giraldo said. Demand has kept up and supply has been tight. Emerging economies, such as Brazil, have increased their consumption of coffee, which has exacerbated prices, Giraldo said. "Almost all the commodities have broken record-high prices," Giraldo said. "Historically, coffee prices haven't hit a record high yet. The worst is yet to come. "We expect prices to move over $3 a pound by May," Giraldo said.

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