Natalia Borges

Natalia Borges

Vice President of Marketing at Batanga , Inc.

Location:
2121 PONCE DE LEON BLVD., STE. 820, Miami, Florida, United States
HQ Phone:
(305) 476-2974

Recent News  

Natalia Borges
Natalia Borges "Music connects at an emotional level," says Natalia Borges, vice president of marketing for Batanga Media. Close to 90 percent of all music streams from Batanga take place via its mobile app, according to Borges, and clickthrough rates from mobiles, as well as engagement rates, are consistently higher on mobile - as much as 68 percent higher. "Video in any environment performs very well," Borges says, and so do high-impact units such as interactive ads or full-page ads.

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"We believe a part of the reason Latinas frequent this information as often as they do is due to the scarcity of content available to them in-language and in-culture, thus making this digital information inherently much more valuable and useful," said Natalia Borges, vice president of marketing at Batanga Media, a digital content strategy company.

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"We're not maybe a household name like Pandora because we're in a niche, but we have been around a while and we focus on Latin music," says Natalia Borges, vice president of marketing at Batanga Media, who notes 90 percent of the music streamed through bRadio is Latino.
It has between 1.5 million and 2 million listeners per month, Borges says.

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