Miguel Nigrinis

Miguel Nigrinis

Marketing Director Southwest at Anheuser-Busch Companies, Inc.

Location:
One Busch Pl, St. Louis, Missouri, United States
HQ Phone:
(314) 577-2000

General Information

Experience

Senior Brand Manager - Brand Management  - The Coca-Cola Company

Atlantic Division Hispanic Marketing Manager  - Jack Daniel Distillery

Education

Master's degree  - 

Affiliations

Team Member  - The National Hispanic Corporate Council

Recent News  

"It has been a pleasure to partner with Texas Parks and Wildlife Foundation to invite Texans to go out and enjoy the beauty of our state parks," said Miguel Nigrinis, Director of Regional Marketing for Anheuser-Busch.

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"It has been a pleasure to partner with Texas Parks and Wildlife Foundation to invite Texans to go out and enjoy the beauty of our state parks," said Miguel Nigrinis, Director of Regional Marketing for Anheuser-Busch.

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Miguel Nigrinis
Miguel Nigrinis Miguel Nigrinis Senior Brand Manager - Brand Management The Coca-Cola Company During the last seven years Mr. Nigrinis has worked on brand planning focusing on the USA Hispanic Market. He's a USA born Hispanic that grew up in Colombia when his family decided to move back from New Jersey. Latino cultural dynamics in the USA have been Miguel's fascination and an area of his work that he enjoys very much. During the last 3 years Miguel has been working on the planning and execution of soccer Integrated Communication Campaigns including FIFA World Cup 2010, Gold Cup 2011 and Mexican National Team USA tours 2009-2011. Coca-Cola activation of the 2010 FIFA World Cup in the USA is an example of how the Hispanic market is and will continue influencing US main stream. Currently Mr. Nigrinis is leading Coca-Cola brand Hispanic efforts in the USA focusing on Hispanic Moms and Blue Collar males and leveraging Hispanic passion points like Fútbol and food to drive meaningful connections with this core Coca-Cola consumer. In addition to leading Coca-Cola USA soccer efforts for the last 3 years, Miguel also worked on Hispanic Prior to his work in Coca-Cola North America Hispanic Market, Mr. Nigrinis worked in Brown-Forman leading the US Hispanic Jack Daniel's Studio No 7 Music Program as well as supporting the national roll out of Tequilas el Jimador and Herradura in the USA market. Mr. Nigrinis is an Engineer from Universidad de Los Andes in Bogotá and has a Master's degree in Business Management from Carroll School of Management at Boston College. Mr. Nigrinis has a total of

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