Michiel Sanson

last updated 6/20/2018

Michiel Sanson

Vice President at Sand Cherry Associates

8 Sand Cherry, Littleton, Colorado, United States
HQ Phone:
(303) 933-9494

General Information


Vice President, Marketing - Alerta Group

Assistant Vice President, Marketing Research and Strategy - Dex Media , Inc.

Senior Associate - Booz Allen Hamilton Inc


BADartmouth College

MA - International Studies , Lauder Institute at the University of Pennsylvania

MBAWharton School


Board Member - CTAM Europe

Recent News  

CTAM Europe | Executive Education

Michiel Sanson
Annet Arris Programme director and Professor of Strategy at INSEAD Wow, what a great week at the CTAM INSEAD program! The professors were consistently engaging, thought-provoking and leaders in their fields. The materials were tailored to our industry, so I came away with many ideas for my job and my company. While I already had an MBA, there was no repetition - the courses were all relevant and complementary. It was hard work, but I feel very lucky that I had the opportunity to attend! Michiel Sanson Vice President, Sand Cherry Associates

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Board of Directors | CTAM Europe

Michiel Sanson
Vice President Sand Cherry Associates msanson@sandcherryassociates.com Michiel Sanson is VP International Development at Sand Cherry Associates, and leads the Customer Retention group. He has 20 years of experience in the media and communications industries. Since first joining Sand Cherry in 2001, Michiel has contributed to and led engagements in North America and Europe, focusing on market strategy, customer retention, and sales channel strategy & optimization. These include retention strategies and initiatives for leading cable operators and OTT strategy development for leading content providers. Prior to joining Sand Cherry, Michiel was Assistant Vice President, Marketing Research and Strategy and head of corporate strategy for Dex One Corporation. He was also Founder and VP Marketing at Alerta, a wireless start-up, and senior associate at Booz Allen & Hamilton in the media and telecommunications group in Amsterdam. Michiel received his BA from Dartmouth College, an MBA from the Wharton School, and an MA in International Studies from the Lauder Institute at the University of Pennsylvania. Michiel currently serves as President of the Dartmouth Association of the Rocky Mountains. He speaks English, Dutch and French.

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Cable Congress 2018 | CTAM Europe

MICHIEL SANSON, VP at Sand Cherry Associates

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