Michelle Heston

Regional Director of Public Relations at Fairmont Hotel

Location:
155 Wellington Street W, Suite 3300, RBC Centre, Toronto, Ontario, Canada
Company:
Fairmont Hotel
HQ Phone:
(416) 874-2600
Wrong Michelle Heston?

Last Updated 9/21/2017

General Information

Employment History

Director of Public Relations  - InterContinental Hotels Group PLC

Education

B.S.  - Business , University of Colorado , Boulder

M.B.A.  - Marketing , California State University , Long Beach

MBA  - California State University Long Beach

Affiliations

Board Member  - Sonoma County Tourism

Board Member  - Sonoma County

Web References  

HOTEL BUSINESS REVIEW: Articles for Hotel Executives

Michelle Heston, Regional Director of Public Relations, Fairmont Hotels & Resorts

Read More
Green Travel Summit

Michelle Heston, Reg.
Dir. of Public Relations, Fairmont Hotels & Resorts Michelle Heston currently serves as the Regional Director of Public Relations for Fairmont Hotels & Resorts. In this role she oversees the marketing communication and public relations efforts for eight luxury holdings in the western US and Hawaii. In addition to media outreach, advertising and brand communication activities, she is responsible for exploring, cultivating and leveraging cross marketing relationships for the brand. She proudly spearheads the brand’s “green� marketing efforts. Working with the California Coastal Commission in late 2008, Heston coordinated Fairmont’s five drop-in cleanup sites across the state (Newport Beach, Santa Monica, San Jose, San Francisco and Sonoma) where volunteers hauled off everything from cigarette butts to a dishwasher. One thousand colleagues of California Fairmont Hotels & Resorts accompanied by friends, family members and recruits scoured the state’s inland waterways and beaches for litter as part of the 24th annual California Coastal Cleanup Day. Fairmont employees, friends and families collected over 8 tons of trash and recyclables from around the state. She also mentors hotels in the region to serve as environmental ambassadors in their local communities. Working with each property’s green team she leads the design and implementation of the each property’s eco-signature projects. These projects currently include an ongoing relationship with Heal the Bay in Southern California and the Sonoma Ecology Center in Northern California. Immediately prior to her post with Fairmont, she served as Director of Public Relations for the InterContinental Mark Hopkins Hotel in San Francisco. In that role she was awarded “Best of the Best� from InterContinental Hotels. Michelle has held numerous sales and managerial food and beverage positions within the hospitality industry including stints with Sheraton Hotels and the Los Angeles’ Biltmore Hotel. She was a nationally ranked collegiate athlete (alpine skiing) for the University of Colorado, Boulder and from that institute she earned a B.S. in Business. She also holds an M.B.A. in Marketing from California State University, Long Beach. An adjunct professor at Golden Gate University, she regularly lectures in the areas of marketing, public relations and advertising. She also serves as an Executive Committee member of the Sonoma County Tourism Program.

Read More
LOCAL MEASURE PARTNERS WITH TWO OF THE WORLD'S PREMIER LUXURY HOTEL BRANDS, EXPANDS INTO MORE THAN 600 CITIES WORLDWIDE

"We are pleased to partner with Local Measure, an innovator in the social intelligence space," said Michelle Heston, Regional Director of Public Relations at Fairmont Hotels & Resorts.

Read More

Browse ZoomInfo’s Directories