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Wrong Michael Kubin?

Michael Kubin

Executive Vice President, Media

INVIDI Technologies Corporation

HQ Phone:  (215) 867-4810

Direct Phone: (917) ***-****direct phone

Email: m***@***.com

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INVIDI Technologies Corporation

201 Pheasant Run

Newtown, Pennsylvania, 18940

United States

Company Description

INVIDI Technologies Corporation is the world's leading addressable media solutions company. Our vision and expertise in building smart advertising systems provides unrivaled capability for delivering the right advertising message to the right audience with pin...more

Find other employees at this company (87)

Background Information

Employment History

President

Club Med


Co-Chief Executive Officer

LWA Unveils


Affiliations

Comstock investors llc

Advisory Board Member


Ionic Media LLC

Chief Executive Officer


Evaliant Media Resources

Founder


ComStock Advisors

Advisory Board Member


Commodore USA LLC

Board Member


AlmondNet Inc

Board Member


DR

Founder


Education

BS

operations research

Cornell


MBA

Harvard Business School


Masters

Journalism

Columbia


Masters

Journalism

Columbia University


Web References(136 Total References)


Addressable Advertising: Capable of Driving Programmatic to the Home - Videa

However, according to Michael Kubin, executive vice president at INVIDI Technologies, there was a lack of access to more detailed information about the viewing audience and an inability to send an advertisement to a specific group without waste, even if specific characteristics could be identified.
Kubin poses an example in which instead of defining the target as women ages 25-34, the advertiser can look for families primed for auto buying, with an income above $75,000 and at least one child.


Comstock Investors

Michael Kubin
Michael is a 30year veteran of the media industry and has managed a significant string of successful entrepreneurial ventures. He is presently the CEO of Ionic Media and Executive Vice President of Invidi Technologies, the world's only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers ... Michael is a 30year veteran of the media industry and has managed a significant string of successful entrepreneurial ventures. He is presently the CEO of Ionic Media and Executive Vice President of Invidi Technologies, the world's only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers. Michael was the third senior executive at the firm. Michael pioneered the concept of fusion media, combining branding and direct response to achieve the lowest possible media rates for his clients, as well as providing a response mechanism that yields the true return on every media dollar. He has also successfully founded, scaled and sold three other media startups, as well as being President of Club Med. Harvard Business School: MBA, Columbia University: MA (journalism), Cornell University: BS (industrial engineering). www.ionicmedia.com and www.invidi.com


About - INVIDI Technologies

Michael Kubin
Michael Kubin Executive VP Media A 30-year veteran of the media industry, Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its direct response subsidiary, Corinthian Direct, which grew to over $100 million in billings in just three years. After Corinthian, Kubin became president of Club Med Inc., the travel company's US subsidiary. With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its direct response subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002. A member of several corporate boards of directors, Kubin has a BS in operations research from Cornell, an MBA from Harvard Business School and a Masters in Journalism from Columbia. His articles have been published in the New York Observer, The New York Times and The New Yorker. Michael Kubin Executive Vice President, Media INVIDI Technologies Corporation


Addressable TV Isn't On the Way; It's Arrived - INVIDI Technologies

We can identify a left-handed juggling clown," says Michael Kubin, EVP of media at Invidi, one of the chief technology platforms powering addressable TV.
Kubin says that the outermost universe of households reachable by addressable TV ads is now 68 million, a number that is attracting pharmaceutical, consumer goods, automotive, and financial companies.


Welcome to marketing nirvana. - INVIDI Technologies

When senior executive Michael Kubin joined Invidi, a start-up proposing to embed targeting software in cable boxes in 2003, "it seemed," said Kubin, "like a revolution was about to happen."
Twelve years later, with the WPP-Google-DirectTV-Dish Network-NBC-Verizon-backed company's software shortly to reach two-thirds of the nation's set-top boxes and smart TV households - finally overcoming software and industry intramural issues, as well as the reliable resistance of salesman who are already selling out their inventory, thanks - it may be. Sitting in a Greek restaurant on West 44th Street in Manhattan, Kubin and Howard Fiderer, Invidi's product manager, both 60-somethings with long media careers, seem quite unlike the usual promoters of technological transformation. "And," says Kubin, "that's nirvana, in marketing terms."


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