Michael Hoye

General Information

Experience

Vice President  - Colgate-Palmolive Company

Partner  - New England Consulting Group Inc

Recent News  

Danielle Ann Millican, Inc. (http://www.danielleannmillican.com): Danielle Ann Millican, of New Jersey, was referred to Computer Doctors of Maine, by Michael Hoye (Hoye & Partners), former VP at Colgate.

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Generally, downsizing in package-goods marketing ranks is being driven not by technology but by consolidation, which reduces the need for executives, particularly in such support functions as market research, said Michael Hoye, a former VP at Colgate-Palmolive Co. and now a management and marketing consultant with Hoye & Partners, Danbury, Conn. Systems can't replace top managers or replace the analytical skills of marketing executives, but they can, like managers, help instill discipline, he said."I think [such systems] would provide consistency in approach," Mr. Hoye said."It would probably rope in a couple of cowboys who want to work outside the system.."But he added that marketing department headcounts aren't really major expenses in many companies, and that no system can be a substitute for good marketing executives."Garbage in, garbage out still applies," he said."Regardless of what kind of template or format you've got, at the end you still have to have some people with experience and knowledge and judgment about issues."

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Michael Hoye, formerly Executive Vice President, Colgate-Palmolive, and most recently Founder, President, and CEO of North American Consumer Products, has joined the New England Consulting Group (NECG) as a Principal/Managing Partner.NECG is a senior level marketing management consulting firm.In addition to marketing strategy and implementation issues, he is focusing his practice areas on global matrix management and on acquisition planning and integration.He can be reached at 203-226-9200 ext. 120 or mlh@theNECG.com.

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