Meenakshi Gautam

Meenakshi brings wide-ranging experience in Account Management, Consumer Research and Media Strategy to The Davis Group. She has managed clients in the QSR, retail, financial services, healthcare and telecommunication categories. She has designed and implemented successful multi-media plans on both the national and local levels. Meenakshi also has... expertise in Hispanic media and targeting niche populations. Her research-based approach and deep understanding of traditional and non-traditional media lead to campaigns that maximize media dollars. She focuses on clearly defining campaign and media metrics to ensure post-campaign accountability. Meenakshi is a graduate of the Master’s Program in Advertising at the University of Texas at Austin.Read More