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This profile was last updated on 11/5/2017 and contains contributions from the  ZoomInfo Community.

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Wrong Matthew Snyder?

Matthew G. Snyder

Co-Founder and Chief Executive Officer

ResponsiveAds Inc

HQ Phone:  (646) 233-1464

Direct Phone: (425) ***-****direct phone

Email: m***@***.com

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ResponsiveAds Inc

10 East 39th Street(8th Floor)

New York City, New York, 10016

United States

Company Description

ResponsiveAds, Inc. is the publishing and advertising industries' first-ever responsive web advertising focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization. Its innovative, patent-pending technolog...more

Find other employees at this company (13)

Background Information

Employment History

Chief Executive Officer

ADObjects Inc


Founder and Producer

MXMevents


Mobile Search Business Chief Executive Officer

Nokia Corporation


Design Engineer and Design Team Leader

Sony Corporation


Business Owner

HDR-1


Mobile Advertising Conference

Internet Advertising Bureau


Affiliations

MXM

Founder


Education

Deep Run


Web References(132 Total References)


ResponsiveAds Creates STRETCH Ad Format

Matthew Snyder, the CEO of ResponsiveAds, speaks to that issue:
"Approximately 90 percent of all display media bought and sold in digital takes up these core IAB sizes," Snyder said.


Monotype Web Font Platform

A picture of Matthew Snyder, Co-Founder & CEO of ResponsiveAds
Matthew Snyder Co-Founder & CEO, ResponsiveAds


M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design? - mobilegroove

In the meantime, it's exciting to see RWD take center stage in a wider discussion about digital strategy led by my esteemed colleague Matthew Snyder (formerly Director of Strategy at Nokia) , who heads up both his consultancy ADObjects and a new venture focused on RWD called ResponsiveAds.
In a recent (and excellent) presentation he has broken down the consumer journey into two sections: Awareness, Consideration and Intent, where the Web is the engine of discovery and action; and Support, Loyalty and Advocacy, where mobile apps add a needed personal and portable aspect to the relationship established between the consumer and the company. (And - more importantly - triggered by interactions via the Web!) Matthew's central argument: Matthew's central argument: It's not "mobile first in a multi-screen world,", but rather "context first in a cross screen world." In his view RWD could be "10x greater than Mobile Web Design (MWD) in just one year from now," as companies (and agencies) seek to deliver a fluid experience across all screens, a fluid presentation that requires common content and links (ensuring they are findable via Google; Twitter and Facebook regardless of screen/device, for example). The inevitable advance of RWD also creates the necessity for Responsive advertising, which is why Matthew has also launched ResponsiveAds.


Speakers | Media Cross Media Conference

Matthew Snyder
Matthew Snyder mobile strategist CEO, ADObjects CEO, ResponsiveAds


Matthew Snyder | Mobile Power & Profit Podcast

Matthew Snyder
Matthew Snyder CEO of ResponsiveAds Before co-founding ResponsiveAds, Matthew was a long-time industry leader at Nokia and product innovator at Sony. He is also the founder and CEO of ADObjects. Mobile Power and Profit Podcast 2015 is the year of the banner's reinvention. Matthew Snyder talks to us about how responsive advertising is going to evolve and change the programmatic space.


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