Matt Sonnhalter

Matt Sonnhalter

Vision Architect (President) at Sonnhalter

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Location:
1320 Sumner Avenue Suite 200, Cleveland, Ohio, United States
Company:
Sonnhalter
HQ Phone:
(216) 242-0420

General Information

Experience

President  - Tradesmen Insights

Account Supervisor  - SenaReider

Account Supervisor  - Pickett Advertising

Education

Santa Clara University

Recent News  

Sonnhalter's crew of professionals bring a wealth of experience dirtying their hands with just about any B2T job you can imagine.
They're dedicated...they're focused...and they love to roll up their sleeves (if they happen to be wearing long-sleeve shirts) and dig into the businesses of their clients. Matt Sonnhalter Matt Sonnhalter Vision Architect/Owner More than 23 years of consumer and business-to-business account service experience, 12 with Sonnhalter; responsible for overall profitability, direction and future growth of the agency; experience includes product launches, brand positioning and development of marketing plans. In agency public relations her entire career, manages clients' and Sonnhalter's public relations programs including media relations, social media, event planning, internal communications and writing all types of content.

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By Matt Sonnhalter, Vision Architect, Sonnhalter I don't know about you, but it seems like every time I get back from a trade show I'm exhausted and ready for a vacation.
By Matt Sonnhalter, Vision Architect, Sonnhalter So, you've planned for the show, booked the space, developed the booth graphics and made the travel arrangements. By Matt Sonnhalter, Vision Architect, Sonnhalter For most companies trade shows are still a key component to the marketing mix. CLEVELAND - July 2017 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the eighth annual Sonnhalter Tool Drive, during the entire month of August. Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Tuesday, August 1 and Thursday, August 31, to benefit Habitat for Humanity's cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate. "At last year's Tool Drive, we were very excited by the community's response in donating more than $20,000 worth of tools, building materials, appliances and other items, bringing the total to $196,000 donated since our efforts began in 2010," said Matt Sonnhalter, vision architect at Sonnhalter.

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Since Sonnhalter began its efforts in 2010, it has collected more than $141,000 in donations.
Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity's cause of eliminating substandard housing and homelessness. "The annual Sonnhalter Tool Drive is a rewarding experience for our team that we look forward to all year long," said Matt Sonnhalter, vision architect at Sonnhalter. CLEVELAND - July 2014 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the fifth annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and residents are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Friday, August 1 and Sunday, August 31, to benefit Habitat for Humanity's cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no longer needed tools and items to donate. "We had such a great response to last year's Tool Drive and collected more than $31,000 worth of tools, building materials, appliances and other items, bringing the total to $106,000 donated since our efforts began in 2010," said Matt Sonnhalter, vision architect at Sonnhalter. BEREA, Ohio - June 2014 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, releases two new podcasts interviewing professional tradesmen on their interaction with manufacturers. "One of the best ways to know what your audience wants is to actually talk with them," said Matt Sonnhalter, vision architect at Sonnhalter. "The point of these two new podcasts is to hear from contractors about their own interactions with manufacturers."The podcasts are available at: http://sonnhalter.com/tradesman-insights/podcasts/ About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter's brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, "Not Afraid To Get Our Hands Dirty," promotes the employees' willingness to roll up their sleeves and dig deep into clients' businesses, also, it refers to the market it targets: the tradesmen who work with - and dirty - their hands every day. Sonnhalter developed the acronym "B2T," which stands for "business-to-tradesmen" to capture the...read more > Sonnhalter Launches Responsive Website April 30, 2014 | News, Press Release Business-to-Tradesmen marketing communications firm releases website for all screen sizes. BEREA, Ohio - April 2014 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive website. The leading B2T (business-to-tradesmen) firm's newly designed website is located at Sonnhalter.com. The website is designed to allow for smooth navigation on any desktop or mobile device without any change in URL. The website's format is both mobile- and touch-friendly, for easy navigation with a tablet or smartphone. "Mobile internet use continues to grow and when we refreshed Sonnhalter.com, we decided not to create a separate mobile website," said Matt Sonnhalter, vision architect at Sonnhalter. "Instead, our website will look and function well on any device, whether it's a laptop, tablet, smartphone or even wearable devices like Google Glass! Responsive websites are flexibly designed to detect a user's screen size and orientation and change the layout accordingly, optimizing the website for use on any internet-enabled device. Sonnhalter.com showcases the agency's work and client experience, along with testimonials. It is also a resource for B2T intelligence including market overviews, industry white papers, relevant links and more. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter's brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, "Not Afraid To Get Our Hands Dirty," promotes the employees' willingness to roll up their sleeves and dig deep into clients' businesses, also, it refers to the market it targets: the tradesmen who work with - and dirty - their hands every day. Sonnhalter developed the acronym "B2T," which stands for "business-to-tradesmen" to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine's Top Agency for...read more > Sonnhalter Offers B2T Marketing Checkup March 10, 2014 | News, Press Release Business-to-Tradesmen marketing communications firm promotes healthy marketing programs with marketing checkup service. BEREA, Ohio - March 2014 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, offers a B2T (business-to-tradesmen) marketing checkup to help companies improve their marketing programs. The thorough marketing checkup allows companies to have an independent examination of their current marketing programs and advice for improvement. Sonnhalter's B2T Marketing Checkup takes four to six weeks to complete and consists of three steps. First, the organization fills out a questionnaire featuring a variety of questions in up to 20 different marketing communications topic areas. Second, Sonnhalter's team, with more than 100 years of combined marketing communications experience, reviews the completed questionnaire. Finally, Sonnhalter provides a diagnosis on the marketing program along with advice and recommendations for making it healthier. "We go to the doctor for checkups in order to stay healthy; marketing programs sometimes need the same treatment. Sonnhalter's new B2T Marketing Checkup is about prevention," said Matt Sonnhalter, vision architect at Sonnhalter. "Companies that market to professional tradesmen will be able to get an independent opinion on their current program's vitals and get advice and guidance on making it healthier. To learn more about the B2T Marketing Checkup, visit Sonnhalter.com/B2TMarketingCheckUp or email Matt Sonnhalter at msonnhalter@sonnhalter.com. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter's brand identity highlights its expertise in marketing to the professional tradesmen. BEREA, Ohio - January 2014 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces three new clients, General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40 Company. Sonnhalter provides General Pipe Cleaners with professional marketing services including strategic planning, product launches, project management, creative development, social media management and fulfills other marketing communications needs. Sonnhalter provides Gerber with professional marketing services including brand guidance, strategic planning, project management, creative development, media planning and buying and fulfills other marketing communications needs. Sonnhalter does project work for WD-40's Specialist line of products, including consulting and creative services for targeted product sampling, lead marketing and online training module development. WD-40 Company is a global supplier of unique, high-value and easy-to-use solutions for a wide variety of maintenance needs and produces the WD-40 Specialist® line of best-in-class products, designed to meet the needs of trade and industry professionals. "These reputable companies chose to work with Sonnhalter because they needed to reach professional tradesmen and knew that we could help them do that," said Matt Sonnhalter, vision architect at Sonnhalter. BEREA, Ohio - September 2013 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a fourth year during the Fourth Annual Sonnhalter Tool Drive, which ran the entire month of August and collected more than $31,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected more than $106,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity's cause of eliminating substandard housing and homelessness. "We are once again overwhelmed by the generosity of our clients, partners and community," said Matt Sonnhalter, vision architect at Sonnhalter. "Our Tool Drive continues to grow each year. We experienced amazing support and ended up filling up two trucks this year! All of the donations that Sonnhalter collected benefited the Greater Cleveland Habitat for Humanity. The donated items will be used for Habitat for Humanity projects or will be sold at the organization's ReStore, a recycled building materials...read more > Sonnhalter Partners with Habitat for Humanity for the Fourth Annual Sonnhalter Tool Drive July 1, 2013 | News, Press Release Help eliminate substandard housing during the month of August by donating extra inventory, demo models and no longer needed tools and building materials BEREA, Ohio - July 2013 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the fourth annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and residents are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Thursday, August 1, 2013 and Saturday, August 31, 2013 to benefit Habitat for Humanity's cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive is striving to engage the community, businesses and organizations to look through workbenches, warehouses, storage lockers, basements, garages and tool kits and donate refurbished, duplicated or overstocked tools or items that are no longer being used. "We had such a great response to last year's Tool Drive and collected more than $33,000 worth of tools, building materials, appliances and other items, bringing the total to $75,000 donated since our efforts began in 2010," said Matt Sonnhalter, vision architect at Sonnhalter. Sonnhalter Makes BtoB Magazine's "Top Agencies" List for the Fifth Year in a Row BEREA, Ohio - March 2013 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been listed by BtoB magazine as one of the top business-to-business agencies in the U.S. for the fifth year in a row. Sonnhalter is featured in the small agency category in the March 4, 2013 issue of BtoB magazine. "We are pleased to be on the BtoB magazine 'Top Agencies' list for another year, making it five in a row," said Matt Sonnhalter, vision architect at Sonnhalter. "In 2012 we continued working with our great client base and began working with new b-to-b clients in our core B2T niche. The B2T, business-to-tradesmen, a term coined by Sonnhalter, reputation that we've built has opened many doors to do award-winning work with companies that market to professional tradesmen. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter's brand identity highlights its expertise in marketing to the professional tradesmen. Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You Social Media in Manufacturing: Why it Should Matter to You BEREA, Ohio - March 2013 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is hosting a webinar on why social media is crucial to manufacturers. "At Sonnhalter, we're proud of how well we know our clients' industries and can dig into their work," said Matt Sonnhalter, vision architect at Sonnhalter. "These two awards are encouragement to keep doing what we're doing. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies...read more > Sonnhalter, a communication firm marketing to the professional tradesman in the construction, industrial and MRO markets, enters award-worthy work, such as the Viega ProPress for stainless product launch, in marketing communication contests. "We enjoyed working on this campaign," said Matt Sonnhalter, vision architect at Sonnhalter. Third Annual Sonnhalter Tool Drive Raises More Than $33,000 Worth of Donations for Habitat for Humanity BEREA, Ohio - September 2012 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a third year during the Third Annual Sonnhalter Tool Drive, which ran the entire month of August and collected more than $33,000 worth of tools and building materials. Since Sonnhalter began its efforts, it has collected more than $75,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity's cause of eliminating substandard housing and homelessness. "We are once again overwhelmed by the generosity of our clients, partners and community," said Matt Sonnhalter, vision architect at Sonnhalter. "Our Tool Drive exceeded our expectations and we look forward to doing it again next...read more > Sonnhalter Releases Podcast About The State of the Construction Industry March 21, 2012 | News, Press Release Sonnhalter Releases Podcast About the State of the Construction Industry BEREA, Ohio - February 2012 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia Foley of the Specialty Tools and Fasteners Distributors Association (STAFDA) about the state of the construction industry. "The Insider's Guides are Sonnhalter's way of helping exhibitors find a great place to eat in an unfamiliar city," said Matt Sonnhalter, vision architect at Sonnhalter. Sonnhalter continues to offer Insider's Guides for trade show cities. BEREA, Ohio - January 2012 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced the appointment of Rachel Kerstetter as public relations engineer. Before joining Sonnhalter, Kerstetter interned at Fahlgren Mortine, a public relations agency, and Humane Ohio, a nonprofit organization. Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter's brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, "Not Afraid To Get Our Hands Dirty," promotes the employees' willingness to roll up their sleeves and dig deep into clients' businesses, also, it refers to the market it targets: the tradesmen who work with - and dirty - their hands every day. Sonnhalter developed the acronym "B2T," which stands for "business-to-tradesmen" to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine's Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.read more > Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 December 12, 2011 | News, Press Release Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 BEREA, Ohio - December 2011 - Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B.

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