Mark Hass

Mark Hass

Professor of Practice at Arizona State University

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Wrong Mark Hass?

last updated 10/10/2017

General Information


President and Chief Executive Officer, U.S. - Edelman Inc

Chief Executive Officer - Manning Selvage & Lee

Deputy Managing Editor - Detroit News

Journalist - Miami Herald

Affiliate Faculty - Princeton University

Chief Executive Officer - Hass MS&L


baccalaureate degree - English , State University of New York at Buffalo

baccalaureate degree - contemporary American and British literature , University of Buffalo


Senior Advisor - Proof Analytics Inc

Senior Advisor - Teneo Holdings LLC

Trustee - Institute for Public Relations

Member - Arthur Page Society

Board Member - Technology Association of Oregon

Board Member - Council of Public Relations Firms

Member - PR Seminar

Advisory Board Member - Disconnect, Inc.

Board Member - Segmanta Inc

Board of Trustees Member - Worldwide

Advisory Board Member - U.S. News

Partner and Chief Executive Officer - MH Group Communications

Recent News  

Leadership - Proof

Mark Hass
Senior Advisor & Agency Evangelist Mark has served as CEO at some of the top PR agencies in the world. As a professor at both Arizona State and Princeton, he explores the ways in which marketing and communications must transform to deliver on the demands of modern clients.

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Edelman Vet Mark Hass Joins Proof as Advisor and Agency Evangelist | Bulldog Reporter

For the past two decades, Mark Hass has stood out in marketing and PR circles.
He has served as CEO of some of the top agencies in the world, including Edelman. As a professor at both Arizona State University and Princeton University, he is well-known as a deep thinker about the ways in which marketing and communications must transform in order to deliver what clients are already demanding but not receiving. As a senior advisor and evangelist for Proof, Hass will focus on helping agencies understand and integrate Proof's best-in-class attribution platform into their client work. "Right now is a Darwinian moment for marketing and PR agencies," said Hass. Hass has more than three decades of experience as a journalist, entrepreneur and strategic communications professional. He was President and CEO of Edelman, the world's largest independent marketing agency, as well as global CEO of MS&L Group, a top-ten public relations firm. Today, he is a professor of practice at the Walter Cronkite School of Journalism and Mass Communications and the W. P. Carey School of Business at Arizona State University, where he specializes in strategic communications and marketing. He also teaches at Princeton University's Center for Information Technology Policy, an interdisciplinary academic unit that addresses digital technologies as they interact with society. The problem for Mark Hass, and for the rest of us who have led agencies in our careers, was the absence of the sort of data analytics that could turn this aspiration into a workable business model. Hass believes that Proof will accelerate the transformation of the marketing and PR agency business model and how those agencies are compensated.

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