Marilyn Hintsa

last updated 12/14/2017

Marilyn Hintsa

Vice President Marketing Communications and SRM at Hub International Limited

Location:
500 W. Overland, Suite 230, El Paso, Texas, United States
HQ Phone:
(915) 321-3125

General Information

Experience

Executive Director - Canadian Association of Family Enterprise

Executive Director - Young Entrepreneurs Association

Recent News  

Career Circuit Carriere - Coast-to-coast-to-coast network of Youth Service Agencies

For first-time business owners, there is a fine line between expectations and reality, says Marilyn Hintsa, executive director of the Young Entrepreneurs Association of Canada. "The biggest mistake people make when they start their own business is that they either underestimate or overestimate the market.Hintsa says first-time business owners should follow a few simple pieces of advice.First, forget 9 to 5.You should be ready for long working days during what she calls "the critical three to five"-the first three to five years of the business.

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REALM | GENERATION WHY | WHO YOU CALLING A YOUTH?

Marilyn Hintsa, Executive Director of the Young Entrepreneurs Association (YEA), agrees on the need for age categories."Defining an age limit has value for our members who want to be able to walk into a meeting and find people they can truly relate to," says Hintsa. As a 21-year-old business student, Damir Radic has experienced difficulty fitting in with older colleagues."I was working for a company where everyone was in their late 30s," he says."It put them on a different level, and I felt uncomfortable.If everyone else has more experience, it puts you in an inferior position." "Many people are taking longer to become 'established'," adds Hintsa."'Being established' has a ring of maturity to it and I think policy-makers see it as a defining characteristic of adulthood.Maybe because our society is so youth-focused, no one wants to be thought of as non-youthful.I think a 'youth' was once seen to be a person in their mid- to late-teens.It was then stretched to someone in their 20s.Now it's 20s and even 30s!"Hintsa criticizes this trend and suggests that it will elicit fewer commonalities amongst member-oriented groups."There's a big difference between someone who is 20 years old and someone who is 35, in terms of life and business experience." In reality, the youth sector is anything but homogenous and Canadians between 18 and 35 years of age share as many differences as similarities.This diversity suggests blanket approaches to solving problems are unlikely to succeed.The Canadian Youth Foundation recently gathered 40 youth stakeholders to form a think tank on youth issues.The resulting report, Making the Connection: Improving Access to Information for Canadian Youth, takes the evolving definition of "youth" into account and recommends a diverse approach to dealing with younger Canadians.

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Market Penetration - Articles

For first-time business owners, there is a fine line between expectations and reality, says Marilyn Hintsa, executive director of the Young Entrepreneurs Association of Canada."The biggest mistake people make when they start their own business is that they either underestimate or overestimate the market.Another major issue is that they don't realize how much work is involved or how long it sometimes takes before you make any money."Hintsa says first-time business owners should follow a few simple pieces of advice.First, forget 9 to 5. You should be ready for long working days during what she calls "the critical three to five" - the first three to five years of the business.Second, have six months' worth of expenses in the bank when you start your company; third, look after your mental state.Starting your own business can be very isolating.

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