Marian Friestad

Vice Provost for Graduate Studies at University of Oregon

5228 University of Oregon, Eugene, Oregon, United States
University of Oregon
HQ Phone:
(541) 346-1000
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Last Updated 5/6/2014

General Information

Employment History

Ad Hoc Reviewer  - American Marketing Association

Ad Hoc Reviewer  - MarketingPower , Inc.

Professor of Marketing  - Lundquist College of Business at the University of Oregon

Associate Professor of Marketing  - U. of Oregon

President and Fellow  - Society for Consumer Psychology


BA  - University of Wisconsin at Madison

Masters  - University of Wisconsin at Madison

Ph.D.  - 

PhD  - University of Oregon

PhD  - University of Wisconsin at Madison

Web References

While at the University of Oregon, Mr. Carr was a research assistant for Dr. Renee Irvin, Director of the Graduate Certificate in Not-for-Profit Management Program and Dr. Marian Friestad, Vice Provost for Graduate Studies and Associate Dean of the Graduate School

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Oregon's public universities also have received more graduate school applications but many graduate programs don't have the resources to grow, said Marian Friestad, vice provost for graduate studies at the University of Oregon in Eugene.

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Nike's online advice marketing could position the brand as an authority on training, which could lead consumers to conclude its products are the best, said Marian Friestad, associate marketing professor at the University of Oregon.
Research shows the longer consumers interact with a product or remain in a particular store, the more likely they are to purchase something, Friestad said. Nike likely is hoping for the same results online, she said.

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