Lynne Piette

Director Marketing and Communications at Volkswagen AG

Location:
550 Weber Street N, Waterloo, Ontario, Canada
Company:
Volkswagen AG
HQ Phone:
(519) 884-7470
Wrong Lynne Piette?

Last Updated 11/15/2017

General Information

Employment History

Special Events and Marketing Coordinator  - Honda S.A

Affiliations

Director Marketing and Communications  - Volkswagen Group Canada Inc.

Web References  

Volkswagen helps drivers find the weather they want - DDB Canada

"The 2017 Golf Alltrack and Golf SportWagen are by far the best wagons to tackle varying weather," says Lynne Piette, Manager Brand Marketing, Volkswagen Canada. "We are encouraging Canadians to take a test drive, rain, shine or snow, to experience for themselves the superior capability and confidence that comes from Volkswagen's 4MOTION system."

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MediaCom Canada helps VW get musical for the Beetle :: MediaCom

Lynne Piette, manager of brand marketing for Volkswagen Canada, says the campaign promoting the redesigned family of Beetles is targeting adults 25 to 45, with more of a male skew than before the redesign.
She adds this is because the new design is more aggressive, lower the ground and has the ability to choose different engines than prior models.

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Designed to stand apart: New Volkswagen campaign demonstrates the All-New 2018 Tiguan's head-turning design and aesthetics - DDB Canada

"While other manufacturers focus on the capability of their SUVs, Volkswagen Canada has taken a different approach in its communications to highlight how the All-New Tiguan is designed to stand apart," says Lynne Piette, Director of Marketing, Volkswagen Canada.
Created in partnership with DDB Canada, the campaign for the All-New 2018 Tiguan is a classic love story - it just so happens to be between a man and an SUV he can't keep his eyes off - something his current SUV isn't too happy about.

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