Luisa Belter

Luisa Belter

Part-time Lecturer Media Channel Planning at Vega School

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Cape Town, Western Cape, South Africa
Vega School

General Information


Owner  - Switch Insights (Pty) Ltd

General Manager, Western European Division  - Telmar Group inc

General Manager  - Western European Division

MD  - MindShare

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Luisa Belter: Research and Development Executive - a leading international media strategist and communications specialist, former MD of MindShare and previously Head of Telmar Western Europe.
Luisa Belter - Executive head of research & development Luisa has more than 20 years' experience in the media industry. After a number of senior positions with leading agencies such as Grey Advertising, O&MRSTM, Barker McCormack and Opt!mum Media in South Africa, Luisa was appointed as Managing Director of MindShare - South Africa. Major achievements included launching Econometric Modelling into the South African market. After 5 years at the helm, Luisa was approached by Telmar USA to head up their operation in Western Europe. She joined in January 2007 as general manager of the Western European Division based in London and her territories included the UK, Ireland, France, Italy, Portugal and Spain. After returning to South Africa, Luisa now serves as Executive Head: Research and Development and on the Board of MBTS®. (back to top)

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Luisa Belter, ex-MD of MindShare and head of Telmar - Western Europe, recognised as an international media and communications specialist, now the Research and Development Director.

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Introducing Luisa Belter: Telmar Group's General Manager, Western European Division NEW YORK, NY, January 31, 2007 - Luisa Belter has joined Telmar Group as General Manager, Western European Division, a new position at the company. Belter most recently was Managing Director of MindShare South Africa.She is based in Telmar's European headquarters, located in London, and reports to Telmar Group Chairman and CEO Stan Federman.With headquarters in Manhattan, Telmar Group Inc. is the leading global supplier of media planning software, revenue management software and consulting services to the media industry."Luisa is an experienced and savvy media executive," said Federman.As a leader in the South African advertising industry, Belter helped to develop MindShare's systems and procedures for overnight television ratings and integration of online advertising in the media mix.She also launched proprietary client-specific research and implemented TV ROI modeling services.Her background includes stints at Grey Advertising, Ogilvy & Mather, Barker McCormack and Opt!mum Media.

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