Linwood Helfand

Linwood Michael Helfand

Vice President of Sales at Cox Target Media , Inc.

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805 Executive Center Drive West, St. Petersburg, Florida, United States
HQ Phone:
(727) 399-3000

General Information


Executive  - Sale

Director of Sales Training and Development  - Knight Ridder Inc.


Cox Enterprises , Inc

theater , education and business management , Barry University

theater , education and business management , Christopher Newport College

theater , education and business management , University of Virginia

theater , education and business management , Virginia Commonwealth University


Board Member, The Saint Ignatius Finance Council  - Guardian Angels Catholic School

Recent News  

Linwood "Woody" Helfand spent three-fourths of his 28 year advertising career as a newspaper executive before he entered the direct marketing world of audience segmentation and targeting in 2000.Prior to joining Cox Target Media (the direct marketer that produces Valpak,, and Solo Valuz-solo mail lists, products, and mailings) he was Vice President of Sales for the New England based 104 newspaper group, Community Newspaper Company.He was instrumental in enabling CNC to attain positive EBIDA over a sixteen month turnaround.Helfand was a corporate executive with Knight Ridder, Inc as Director of Sales Training & Development for 8 years before moving to New England. A past national speaker at newspaper symposiums, Helfand was awarded honorariums at the American Press Institute and at the Columbia School of Journalism.He attended Virginia Commonwealth University, University of Virginia, Barry University and Christopher Newport College where he studied theater, education, and business management.He is a graduate of the Cox Enterprises, Inc 2006 General Management Leadership Program.Woody resides in Oldsmar, Florida with his wife, Kathy, and two sons Nicholas and Brandon.He also has two adult daughters, Susan and Sarah, who both reside in Pennsylvania.He serves on the Guardian Angels Catholic School Board of Directors, The Saint Ignatius Finance Council, and leads the Guardian Angels strategic advancement committee.Primarily family focused, he is also a golfer, an avid reader, and an exercise enthusiast.

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Linwood HelfandSales

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There's hubbub that the economy could be taking a dive , said Linwood M. Helfand , vice president of sales for Cox Target Media , Inc..The company , based in Largo , prints and mails the distinctive blue Val-Pak and brown Carol Wright envelopes full of coupons.But if the economy slows , more businesses will be looking for inexpensive advertising and more customers will use coupons - both boons to Cox Target Media's business.That's when we believe our business will grow , Helfand said.Advertisers need instant response.That's what we do..Business already has been good.Last year , Val-Pak mailed 15 billion coupons in 500 million envelopes , tripling its volume since 1992.

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