Linda Duchin

Linda Duchin

Senior Director, Demand Generation at Perfecto Mobile Ltd

Location:
25 Corporate Dr., Burlington, Massachusetts, United States

General Information

Experience

Vice President of Marketing  - Silverback Enterprise Group, Inc.

Marketing Director, Corporate Enterprise Management  - Six Sigma

Vice President of Marketing  - PowerSteering Software Inc

Director of Marketing  - Charles River Development Ltd

Manager, Aftermarket Supply Catalog Program  - Data General Corporation

Publicist  - Jon Carter & Co.

Education

Silverpop's B2B University

BS  - communications , Boston University

Recent News  

Linda Duchin
Vice President of Marketing Ms. Duchin oversees all facets of marketing, including demand generation, inside sales, sales operations and public relations. She brings over 20 years of high-tech and financial services experience with an emphasis on direct response marketing effectiveness. Ms. Duchin was most recently the director of marketing at MarketSoft, a leader in the enterprise software marketing automation space. There, she launched innovative B2B prospecting techniques that yielded a 90% improvement over traditional methods. As director of database marketing at BayBank/BankBoston/Fleet, she created a database marketing practice and led a team that pioneered the use of behavior- and event-based marketing strategies. Ms. Duchin also ran marketing for Data General's direct division and managed their aftermarket supply catalog program, which generated over $30 million in annual revenue. She holds a BS in communications from Boston University.

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Linda DuchinVice President of MarketingLinda oversees all facets of marketing, including demand generation, inside sales and public relations.She brings over 15 years of high tech and financial services experience with an emphasis on direct response marketing effectiveness.Linda was most recently the Director of Marketing at MarketSoft, a leader in the enterprise software marketing automation space, where she launched innovative B2B prospecting techniques that yielded a 90% improvement over traditional methods.As Director of Database Marketing at BayBank/BankBoston/Fleet, she created a database marketing practice and led a team that pioneered the use of behavior and event-based marketing strategies.Linda also ran marketing for Data General's direct division and managed their aftermarket supply catalog program that generated over $30 million in annual revenue.Linda holds a BS in Communications from Boston University.

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Linda DuchinVice President of MarketingLinda oversees all facets of marketing, including demand generation, inside sales and public relations.She brings over 15 years of high tech and financial services experience with an emphasis on direct response marketing effectiveness.Linda was most recently the Director of Marketing at MarketSoft, a leader in the enterprise software marketing automation space, where she launched innovative B2B prospecting techniques that yielded a 90% improvement over traditional methods.As Director of Database Marketing at BayBank/BankBoston/Fleet, she created a database marketing practice and led a team that pioneered the use of behavior and event-based marketing strategies.Linda also ran marketing for Data General's direct division and managed their aftermarket supply catalog program that generated over $30 million in annual revenue.Linda holds a BS in Communications from Boston University.

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