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Wrong Lennie Lawson?

Lennie Lawson

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Background Information

Employment History

Dealer

Gateway Ford LINCOLN Mazda


President

Lawson Chevrolet-Oldsmobile


General Manager

Mountain Mazda


Affiliations

Laughlin Memorial Hospital

Chairman


Education

University of Tennessee


Web References(16 Total References)


http://www.itdinteractive.com/radio-co-hosting-sponsorship-vs-inbound-marketing/

Kudos, Lennie Lawson of Gateway Ford Lincoln Mercury.


http://www.gsun.com/story/313003/text/javascript

All businesses in the retail center are separate, but auto-related, owner Lennie Lawson said last week in a written statement.
Lawson said in the written statement that CarSmart Auto and Tire Center is full-service, with the mission of offering dealership-quality service at "shade tree" prices. Comfortable waiting areas are available for customers, along with free lunch for waiting customers at Pal's next door. The facility includes a completely remodeled shop and delivery area, Lawson said. NAPA is one of the most recognized automotive brands in the nation, he said, and offers quality parts and low prices on a vast selection of automotive parts, accessories, tools, maintenance items, and paint. He said the center will offer every type of maintenance and repair service as well as high-volume, discount pricing on all major tire brands, including a full array of tire, wheel and suspension services. Lawson said the low overhead and aggressive pricing model will save consumers up to 50 percent on traditional labor charges while offering "Good," "Better" and "Best" pricing options on quality NAPA parts. Another key benefit of the NAPA Autocare Center, he said, will be the nationwide repair warranty that comes with every service. All qualifying services and repairs are covered by a nationwide 12-month/12,000-mile warranty, which doubles for consumers paying with the NAPA Autocare Easy-pay credit card. "Regardless of the age, make or model of vehicle, CarSmart will offer fast, affordable and quality service that is warranted by NAPA," Lawson said in the statement last week. Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury Mazda, located at 1055 W. Andrew Johnson Hwy.


http://www.gsun.com/story/313003

All businesses in the retail center are separate, but auto-related, owner Lennie Lawson said last week in a written statement.
Lawson said in the written statement that CarSmart Auto and Tire Center is full-service, with the mission of offering dealership-quality service at "shade tree" prices. Comfortable waiting areas are available for customers, along with free lunch for waiting customers at Pal's next door. The facility includes a completely remodeled shop and delivery area, Lawson said. NAPA is one of the most recognized automotive brands in the nation, he said, and offers quality parts and low prices on a vast selection of automotive parts, accessories, tools, maintenance items, and paint. He said the center will offer every type of maintenance and repair service as well as high-volume, discount pricing on all major tire brands, including a full array of tire, wheel and suspension services. Lawson said the low overhead and aggressive pricing model will save consumers up to 50 percent on traditional labor charges while offering "Good," "Better" and "Best" pricing options on quality NAPA parts. Another key benefit of the NAPA Autocare Center, he said, will be the nationwide repair warranty that comes with every service. All qualifying services and repairs are covered by a nationwide 12-month/12,000-mile warranty, which doubles for consumers paying with the NAPA Autocare Easy-pay credit card. "Regardless of the age, make or model of vehicle, CarSmart will offer fast, affordable and quality service that is warranted by NAPA," Lawson said in the statement last week. Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury Mazda, located at 1055 W. Andrew Johnson Hwy.


http://www.greenevillesun.com/story/313003

All businesses in the retail center are separate, but auto-related, owner Lennie Lawson said last week in a written statement.
Lawson said in the written statement that CarSmart Auto and Tire Center is full-service, with the mission of offering dealership-quality service at "shade tree" prices. Comfortable waiting areas are available for customers, along with free lunch for waiting customers at Pal's next door. The facility includes a completely remodeled shop and delivery area, Lawson said. NAPA is one of the most recognized automotive brands in the nation, he said, and offers quality parts and low prices on a vast selection of automotive parts, accessories, tools, maintenance items, and paint. He said the center will offer every type of maintenance and repair service as well as high-volume, discount pricing on all major tire brands, including a full array of tire, wheel and suspension services. Lawson said the low overhead and aggressive pricing model will save consumers up to 50 percent on traditional labor charges while offering "Good," "Better" and "Best" pricing options on quality NAPA parts. Another key benefit of the NAPA Autocare Center, he said, will be the nationwide repair warranty that comes with every service. All qualifying services and repairs are covered by a nationwide 12-month/12,000-mile warranty, which doubles for consumers paying with the NAPA Autocare Easy-pay credit card. "Regardless of the age, make or model of vehicle, CarSmart will offer fast, affordable and quality service that is warranted by NAPA," Lawson said in the statement last week. Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury Mazda, located at 1055 W. Andrew Johnson Hwy.


http://www.greenevillesun.com/story/309576

As of Monday, Mazda has announced that Lennie Lawson, at left, is the new Mazda dealer for Greene County.
He succeeds his father, Max Lawson, who has been the Mazda dealer of record locally since 1977. Lennie Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury. Both the Ford dealership and the Mazda dealership will be located at the current site of Gateway Ford, 1055 W. Andrew Johnson Hwy. Lennie Lawson, a son of Max and Barbara Lawson and the owner of Gateway Ford, said in an interview Tuesday that, on Monday, Mazda officially named Gateway Imports, Inc., doing business as Gateway Mazda, as the Japanese automotive company's Greene County franchisee, with him as the dealer/operator. Gateway Imports is a company that was formed by Lennie Lawson in the last several months in the hope that it would be able to win approval as the local Mazda franchise-holder. The company is a wholly-owned subsidiary of Gateway Ford, also owned by Lennie Lawson. Gateway Ford holds the local Ford franchise, and Lawson is the dealer. In the interview Tuesday, Lennie Lawson was enthusiastic about Mazda's decision to name his new company its Greene County franchisee. Part of his excitement, he explained, came because he has been working toward the award of the franchise for some eight months, coordinating both with Ford Motor Company and also with Mazda itself. Because the new dealership will be located at the same site as Gateway Ford, it was somewhat complicated to win approval from both companies, he explained. The 5.5-acre site is located at 1055 W. Andrew Johnson Hwy., next to the Towne Crossing 8 movie complex. Lawson noted that the announcement is also positive news for the community itself, especially in financial terms. "It's good for Greene County, especially from the standpoint of sales tax revenue, that Greene Countians can buy a nice [Mazda] car and not have to go out of town to do it," he said. Other positive factors for the community, he noted, are the convenience it will mean not only for those interested in buying a Mazda but also for Mazda-owners, who will continue to be able to obtain local service for their vehicles. In addition, he pointed out, having the dealership in Greeneville will of course mean additional local jobs that could have gone to another community if the franchise had not been awarded locally. Until Monday, however, Lennie Lawson said, the Japanese automotive company had never approved a change in the official dealer of record from Max Lawson. The shift to the new location was, however, not formally authorized by Mazda, Lennie Lawson explained today, and for that reason there was a strong possibility that the Mazda franchise would be withdrawn from the county. In August 2009, Lawson bought Gateway Ford from Bewley. Meanwhile, Lawson said Tuesday in the interview, ever since buying Gateway Ford and the Mazda inventory last year, he has been working toward being awarded the local Mazda franchise, with the understanding that it would be operated at the same site as Gateway Ford. Lawson said that he had first concentrated on winning agreement from Ford Motor Company to allow a Mazda franchise to be co-located at the Ford franchise site. When Ford gave its approval for that, Lawson said, he began working to win approval for the arrangement from Mazda, which, he said, required him to form a separate company and apply for the franchise as a new franchisee. "It took a long time to work out a way it was acceptable to both Ford and Mazda," Lawson said, but added that, "Finally, we were able to do that." He said that he expects to have 5-6 truckloads of Mazda vehicles on-site in three weeks. Lawson also noted that "There are 690 Mazdas in Greene County, and we take care of most of them." He emphasized that the start-up of the new Mazda franchise "could not have happened had it not been for the assistance of Greeneville Federal Bank. Lennie Lawson was asked.


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