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Lee Markowitz

Global Chief Research Officer

Ipsos S.A

HQ Phone:  +33 1 41 98 90 00

Direct Phone: (440) ***-****direct phone

Email: l***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Ipsos S.A

35 Rue du Val de Marne

Paris, Ile-de-France, 75013

France

Company Description

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets, and is the world's third largest survey-base...more

Find other employees at this company (15,257)

Background Information

Employment History

Vice President, Marketing Sciences

Walker Information Inc


Affiliations

The NPD Group Inc

Vice President, New Product Development


Education

Bachelor's degree

Mathematics

Kenyon College


Doctorate

Social Psychology

Bowling Green State University


Master's degree

Applied Statistics

Bowling Green State University


Web References(49 Total References)


Ipsos Leaders to Take to the Podium At 2010 ARF Event

Lee Markowitz, Global Chief Research Officer with Ipsos Marketing, will examine forecasting tools for innovating and marketing consumer packaged goods.
Dr. Markowitz will first discuss how traditional forecasting tools are often too rigid to apply to current innovation processes and then introduce solutions that will help marketers meet today's challenges.


Consumer Goods Research | Ipsos Marketing

Lee Markowitz
Global Chief Research Officer Ipsos Marketing


http://www.quester.com/ipsos-quester-casro2012/

Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year's CASRO Online conference in Las Vegas.
Brandt and Markowitz suggest that part of the problem may be the fact that "traditional research approaches are siloed into quantitative, qualitative, and observational. Brandt and Markowitz shared that an analysis of the results of hundreds of applications of Quester's tool resulted in a "four-fold increase (from 7 words to more than 30) in the number of words in the fully probed response in comparison to an unprobed answer. Lee Markowitz, PhD., is the Chief Research Officer of Ipsos InnoQuest. In his role, Lee is responsible for certifying that all methodologies, products, and approaches developed by Ipsos InnoQuest, Ipsos' Innovation and Forecasting practice, are globally consistent, of the highest quality, and best in class.


CASRO Online 2012 – Panel of Panelists - Quester

Quester's technology was featured in a presentation given by David Brandt and Lee Markowitz of the Ipsos Open Thinking Exchange.


http://www.ipsos-na.com/knowledge-ideas/marketing/ipsos-ideas/?q=change-your-innovations-destiny

by Lee Markowitz
Lee Markowitz Global Chief Research Officer, Marketing Ipsos InnoQuest


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