Lee Maicon

last updated 12/20/2017

Lee Maicon

Chief Strategy Officer at 360i LLC

32 Avenue of the Americas, New York City, New York, United States
360i LLC
HQ Phone:
(212) 703-7200

General Information


Head of Strategy - Wing

Vice President and Head of Strategy - winglatino.com

Head of Strategy - StrawberryFrog

General Manager, Strategic Sales Division - StarMedia


Amherst College

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Our Digital Marketing Leadership / Executive Team & Creative Web Development Experts / 360i

Lee Maicon
Chief Strategy Officer Lee Maicon is Chief Strategy Officer at 360i, an award-winning agency that works with clients including Oscar Mayer, Clinique, Hanes, Oreo, Nestlé and Toyota. In this role, Lee oversees an industry-leading insights and strategy team that is creating new ground for brands by leading them in a world filled with rapid changes in technology and consumer behavior. With a diverse career spanning the U.S. and Latin America, Lee has helped some of the world's biggest brands evolve their marketing thinking in the media landscape. Prior to 360i, he held positions in account planning and brand strategy at creative agencies including Berlin Cameron and StrawberryFrog, where he helped brands such as Coca-Cola, Heineken, Kraft and Microsoft connect with new and diverse audiences. Previously, Lee worked for various advertising agencies and media companies, where he led brands such as Olay, L'Oreal and Visa into disruptive new spaces. Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career. Today, he is a widely respected industry thought leader who has who has served on juries and presented at major festivals including the Cannes Lions, SXSW and the 4A's Strategy Conference, and has contributed to publications such as Advertising Age, Adweek, and PSFK.

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Interactive Marketing Agency Leaders | Our Digital Marketing Executive Team & Creative Web Development Experts | 360i

Lee Maicon
Lee Maicon - Vice President, Insights & Planning Lee Maicon is Vice President of Insights & Planning at 360i. In this role, Lee oversees a team of strategists, planners and analysts who examine human behavior and customer/marketer interaction to define the role of the brand in digital. Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods. Born in Mexico, raised in Miami and educated in Massachusetts, Lee currently lives in New York City.

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Reimagine [Almost] Everything: What Worked Before to What's Right for Now This past week, 360i took the Cannes Lions main stage with client Nestlé in a session hosted by Nestlé's Head of Marketing and Consumer Communication Tom Buday and our Chief Strategy Officer Lee Maicon, titled "Tales from the Edge: How to Blow S#!T Up.

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