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Lara Holliday

Lara Holliday

President and Founder at Bergen Street Strategy

146 BERGEN ST, Brooklyn, New York, United States

General Information



Member, Brooklyn Monthly Meeting, Director, The Fund for Public Schools - Parents and Teachers Association


combination of journalism , politics and women's studies , Gallatin School at New York University

BA - Journalism , New York University


Board of Trustees Member - Brooklyn Friends School

Board of Trustees Member - Materials For The Arts

Founder - Mentoring Tree Foundation

Board of Managers - Oakwood Friends School

Board Member - FOMA

Board of Trustees - Mary McDowellCenter for Learning

Member, Executive Committee, the Head Support and Evaluation Committee - BCI

Recent News  


Lara Holliday
Lara Holliday was appointed to the Brooklyn Friends School Board in 2007 and currently serves as its Co-Chair. She also serves on the Executive Committee, the Head Support and Evaluation Committee, the Ad Hoc Working Group on Diversity, the Development Committee, and the Building Committee. She is a parent of two Brooklyn Friends School students and is Founder and President of Bergen Street Strategy, a consulting firm specializing in communications strategy that forges a closer relationship between messaging and fundraising. Lara is a Quaker and a member of Brooklyn Monthly Meeting, and a graduate of Sidwell Friends School in Washington, D.C.

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Keep it Going NYC Brand Identity | Gavula Design

Lara Holliday
Principal, Bergen Street Strategy Former Director, The Fund for Public Schools

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Bergen Street Strategy | branding, communications & fundraising consulting

Lara Holliday
Lara Holliday founded Bergen Street Strategy to forge a closer relationship between marketing and fundraising, recognizing a need for organizations to package their message in a language that external audiences can fully understand. To this end, Lara aims to increase the accessibility of communications for a variety of organizations, supporting engagement efforts with funders, government agencies, Boards of Directors, and the general public. Lara's experience in communications and fundraising is wide-ranging and encompasses both for-profit creative and strategic agencies as well as the public and nonprofit sectors. Since founding Bergen Street Strategy, Lara has consulted with Teach for America - New York, The After School Corporation (TASC) and ExpandED, William T. Grant Foundation, The Fund for Public Schools, Pioneer Works, New York Restoration Project, The Whitney, and more. Before forming her own company, Lara worked as Director of The Fund for Public Schools, where she oversaw all outreach and public awareness efforts, fundraising events, press relations, and donor and Board of Directors communications. As a nonprofit/public sector consultant, Lara continued to aid The Fund in these efforts and frequently acted as liaison with the New York City Department of Education, City Hall, other city agencies, and major funders during the Bloomberg administration. Prior to Lara's work at The Fund for Public Schools, she had several successful appointments with New York-based communications firms and served as Account Director at Dragon Rouge LLC, where she was selected to help launch and grow the company's North American operation. She developed strategic marketing partnerships with leading national and global brands, acted as a liaison for strategic, creative, technical, and senior management groups, and cultivated new business accounts with esteemed corporations. While participating as a mentor for at-risk youth at Grand Street Settlement, Lara established The Mentoring Tree Foundation to raise boarding school tuition for three of her mentees. Based on this successful venture, the Foundation expanded to assist more at-risk youth by providing resources and supports to help them graduate high school and go on to college. It was her experience managing The Mentoring Tree Foundation that helped her establish a firmer foothold in the fundraising world and ignited her ardent engagement with philanthropy in education. Since the foundation of The Mentoring Tree, Lara has continued to give her time to various educational organizations, including chairing the Board of Directors at Brooklyn Friends School where her daughter, Josephine, attends school, and volunteering with Oakwood Friends School, Mary McDowell Center for Learning, and Grand Street Settlement. She grew up in Washington, DC, on Capitol Hill, and graduated from the Gallatin School at New York University, where she studied a combination of journalism, politics, and women's studies. She moved to New York in 1993 and has made a home in Brooklyn with her husband, two young daughters, and dog. An avid gardener and former dancer, Lara just loves New York.

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