Kyle Sawai

Kyle Sawai

Position In Principal and Brand Management at The Richards Group Company

Location:
North Central Expressway Suite 100, Dallas, Texas, United States
HQ Phone:
(214) 891-5700

General Information

Experience

Principal  - The Richards Group Inc

Click Here (Agency of Record) Account Manager  - Travelocity.com LP

Affiliations

Trustee  - The Awesome Foundation

Recent News  

Kyle Sawai: Principal/Brand Management
What do you get when you combine a Hawaiian native, a professional soccer player, and a business school graduate? A passionately competitive and strategic thinker - also known as Kyle Sawai. Joining The Richards Group in 1997, Kyle played a key role in the launch of Travelocity.com and led its advertising efforts for 12 years, during which he helped implement the industry's first real-time dynamic fares in display ads and first dynamic retargeting platforms. As his shelf full of Effie, gold IAB MIXX, OMMA, Webby, and EIMA accolades can attest, Kyle has led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, and Hoover's (to name a few). Along with his zest for new digital frontiers, Kyle enjoys wakeboarding, playing soccer, camping, and traveling with wife Sarah, son Kai, and daughter Kate. Kyle Sawai: Principal/Brand Management What do you get when you combine a Hawaiian native, a professional soccer player, and a business school graduate? A passionately competitive and strategic thinker - also known as Kyle Sawai. Joining The Richards Group in 1997, Kyle played a key role in the launch of Travelocity.com and led its advertising efforts for 12 years, during which he helped implement the industry's first real-time dynamic fares in display ads and first dynamic retargeting platforms. As his shelf full of Effie, gold IAB MIXX, OMMA, Webby, and EIMA accolades can attest, Kyle has led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, and Hoover's (to name a few). Along with his zest for new digital frontiers, Kyle enjoys wakeboarding, playing soccer, camping, and traveling with wife Sarah, son Kai, and daughter Kate.

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Listen to Tim Ettus from Sparks & Honey and Kyle Sawai from the Richards Group share best practices and a few worst practices.
Since joining The Richards Group in 1997, Kyle has been applying this unique blend of business savvy to build and grow brands of every shape, size, and scope. Kyle has led award-winning digital efforts for brands including The Home Depot, GameStop, Biltmore, National Pork Board, Atlantis, Florida Orange Juice, and Hoovers (to name a few). He's also been a relentless force in expanding the digital and social capabilities of the agency while leading the efforts for the integration of the traditional and online sectors of The Richards Group.

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