Geoff Kirk

Geoff Kirk

Director of Prestige - The Macallan at The Edrington Group Ltd.

Location:
2500 Great Western RoadDrumchapel, Glasgow, Glasgow, United Kingdom
HQ Phone:
+44 141 940 4000

General Information

Experience

Area Director  - South East Asia

Recent News  

Mr Geoff Kirk, Area Director for the Edrington Group, presents Mr Bruno Vaillant with the award.

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Edrington ramps up Asia operations with promotion of Geoff Kirk
Edrington, Scotland's premier producer and distributor of global spirits brands, including The Macallan, Brugal, The Famous Grouse, Cutty Sark, and Highland Park, announces the promotion of Geoff Kirk to the position of Managing Director,South East Asia. Based in Singapore, Kirk's progress from Area Director, South East Asia and India, came into effect earlier this year. He will report to Martin Reimann, Edrington's Regional Managing Director - Asia Pacific and India, based in Hong Kong. With close to two decades experience working in Asia and a background in luxury retail brands, Kirk joined Edrington in 2004. In his new position, he will be responsible for managing some of the world's most premium whisky labels such as The Macallan, The Famous Grouse and Highland Park in Edrington's expansive portfolio, within the highly critical South East Asian market. Commenting on his promotion, Kirk said, "South East Asia has played an increasingly important role in the global success of Edrington in the last five years. We have a clear strategy in expanding our presence in this region and are working towards a number of high-profile initiatives to establish ourselves as an industry leader. I am privileged to be part of Edrington, which boasts a heritage of exceptional iconic brands and a dedicated team worldwide. With this promotion, I look forward to taking our award-winning brands to greater heights in a market that has both loyal whisky connoisseurs and is also increasingly attracting an entirely new segment of consumers who are becoming aware of the taste and value of fine spirits." Kirk added that he is in the process of expanding Edrington's presence in South East Asia, following the incorporation of Edrington Singapore Pte Ltd in 2012, and will be bolstering his marketing and distribution resources through 2013.

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According to Gerry O'Donnell, director of Famous Grouse, Geoff Kirk, Group Area Director (Southeast Asia, Africa and Indian subcontinent) and Paramjit Singh, Director, India and Area Countries, India is arguably one of the most prospective global markets to make their brands more famous.

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