Kimberly Linn

Kimberly Linn

Creative Director at Pitch

Location:
1541 Gehman Road, Harleysville, Pennsylvania, United States
Company:
Pitch
HQ Phone:
(267) 263-4069

General Information

Experience

Art Director - Dentsu Aegis Network Ltd

Art Director - Dentsu Entertainment USA , Inc.

Art Director - Draftfcb Inc

Art Director - Foote , Cone & Belding

Recent News  

Need some lesbian emoji? There's an app for that - GeekWire | June Mazer Lesbian Archives

Kimberly Linn, who works at ad agency Pitch, started the project with co-creator Katie Streeter on Instagram for fun.
"On one hand, you think there's no need for them to be that inclusive -- they're just emojis," Linn told Mashable.

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Ad agency exec's lesbian emojis are hitting the spot for some - Mashable | June Mazer Lesbian Archives

Definitely not, says advertising executive and graphic designer Kimberly Linn.
Linn, associate creative director at Los Angeles ad agency Pitch, has created nearly 50 emojis, with more on the way, geared toward lesbians. It's high time, Linn says, that turkey baster, fish taco and U-Haul truck join the likes of heart, thumbs up and face punch. "On one hand, you think there's no need for them to be that inclusive -- they're just emojis," Linn said. "But at the same time, they've become a language. And my friends and I have never had anything that represented us." Linn and her co-creator Katie Streeter, a writer-actress, seeded the idea on Instagram and the response encouraged them to keep churning out more images. "I wanted the first few to be very overtly lesbian, like the fish tacos, U-Haul truck and Home Depot, to play with stereotypes," Linn said. "They're things we can all laugh about." When the experiment started gathering some momentum, Linn's ad agency stepped in with financial backing through its in-house incubator program, Pitch Black, for employees' side projects. That funded the development of the app so she and Streeter could make something tangible, rather than "some fun icons to amuse us and a dozen of our friends." Just as Apple and the Unicode Consortium are set to broaden the range of emoji offerings this year, Linn says she, too, has become even more aware of the importance of diversity in her artwork. She created a DJ emoji for the series, for example, that's an African-American woman, after hearing feedback from her followers. Linn aspires to be part of the Unicode keyboard one day, and she plans to design more icons and expand those to animation and mini-movies.

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Kimberly Linn Snares Spot on Adweek's Creative 100 - In Service of Creativity

Kimberly Linn is a creative director at Pitch in Los Angeles.
For Linn, it's all about the visuals. "As an art director by trade, the creative process for me, nine out of 10 times, begins with a single key image that will help tell a story," she says. The former Dentsu and FCB creative has been telling stories at Pitch since 2013, and is particularly fond of her work for Netflix's Orange Is the New Black and Pepsi's 1893 soda. For the OITNB spots, "everything was shot first-person POV to put viewers in the shoes of Litchfield's newest inmate. We hid Easter eggs in each spot for superfans that led to some pretty great digital activations," she says. For 1893, she created the Soda Sommelier character, who "elevated the product while making fun of the artisanal/craft foodie trend. The most compelling ideas, Linn says, "are generally the ones that can be explained in a sentence or two. For me, it just so happens to begin with an image, and then a sentence." Kimberly Linn is one of the "50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous. Read the original story in Adweek.

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