Keith Winters

Keith G. Winters

Senior Private Brands Manager at Supervalu Inc.

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Location:
11840 Valley View Road, Eden Prairie, Minnesota, United States
HQ Phone:
(952) 828-4000

General Information

Experience

Buyer and Merchandiser  - Weis Markets Inc

Recent News  

Keith Winters, private brands manager, Supervalu Inc.
Keith Winters .png Keith Winters has 40 years of retail/wholesale grocery experience with private brand responsibilities. He is currently private brands manager with Supervalu. He has private brand product management/sourcing responsibilities for several center store grocery categories. He has held several private brand management positions at Supervalu since 1993. Prior to joining Supervalu, Winters was director of sales/procurement at Wetterau corporate, which included private brand responsibilities for the dairy/frozen departments. He also served as buyer/merchandiser at Wetterau's Reading, Pa., division. He started his career in 1975 as a buyer/merchandiser with Weis Markets in Sunbury, Pa. While at Weis Markets, he also had Private Brand responsibilities in the grocery and frozen departments.

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"It's important to build that trust and be sure the consumer feels like the retailer isn't telling them what they want to hear," Keith Winters, private brands manager for Minneapolis-headquartered Supervalu Inc., said during the panel.
Pictured in photo, left to right: Keith Winters, Robin VanDenabeele and Carrie Mesing.

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Please contact: Keith Winters, Super Valu at 952-294-7419 or keith.winters@supervalu.com by Jan. 31st if planning to attend.

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