Katrina Bradley

Katrina Bradley

Partner at Bain & Company

Location:
131 Dartmouth Street, Boston, Massachusetts, United States
HQ Phone:
(617) 572-2000

General Information

Experience

Manager - Supply Chain Strategy and Operations  - Deloitte LLP

DC Consultant  - Deloitte & Touche LLP

Education

Bachelor of Commerce  - University of Canterbury

Ph.D.  - finance , Edinburgh University

Affiliations

Partner and A Member of the Financial Services and Retail Practices  - bain.co.uk

Partner and A Member of the Financial Services and Retail Practices  - Loyalty Rules!

Recent News  

Katrina Bradley, Bain & Company's Partner and Lead of Customer Strategy and Marketing Practice for Australia said numerous companies are using NPS but latest analysis revealed that only one in 10 gets it right.

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Bain & Company's partner and lead of customer strategy and marketing practice for Australia, Katrina Bradley, said thousands of companies today are using NPS, yet recent analysis shows only one in 10 getting it right.
As an example, Bradley said companies are linking NPS to underlying operational metrics to identify where and when customer issues are arising before they get customer feedback. "Leading NPS practitioners are also becoming more sophisticated in tailoring NPS surveys to their knowledge of the individual experience a customer has been through," she said.

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A presentation was made to the Board by Peter Shergold of the Centre for Social Impact, and Richard Fleming and Katrina Bradley of Bain and Company.

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