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This profile was last updated on 12/12/2015 and contains contributions from the  Zoominfo Community.

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Wrong Karen Wischmann?

Karen Wischmann

Chief Executive Officer

Total Woman Gym + Spa

HQ Phone:  (818) 760-0526

Direct Phone: (805) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Total Woman Gym + Spa

12050 Ventura Blvd. Suite B-201

Studio City, California, 91604

United States

Company Description

Total Woman Gym and Day Spa is the largest full service women's only gym in California. We have been in business since 1965 and take pride in being the leader in women's fitness in California. We are dedicated to providing women with opportunities to reach t...more

Find other employees at this company (243)

Background Information

Employment History

Vice President of Sales and Operations

Gold's Gym Inc


Web References(35 Total References)


Faculty Biographies – IDEA World Fitness Convention™

Karen Wischmann is a 15-year industry veteran who has managed over 60 gyms in her career.
Before joining Total Woman, Wischmann worked for Gold's Gym® International as the vice president of sales and operations, and was responsible for the development and distribution of the Gold's Gym training system and operating platform. She also spent time as a district manager for 24-Hour Fitness® and as the COO for Sta-Fit Health Clubs.


Fitness Club Management & Operation Resources, DVDs, Books

Author: Karen Wischmann
Presented by: Karen Wischmann, President, Total Woman Gym


Club Solutions Advisory Board Weighs in on 2010

Karen Wischmann, the president and CEO of Total Woman Gym & Day Spa, said, "Personal training has come a long way.
- Karen Wischmann President and CEO of Total Woman Gym Day & Spa. "Group fitness will continue to be about member retention and social interaction," Wischmann said.


Club Management Software: Solutions for a More Efficient Club

"Great management software provides important reporting tools that can help managers and owners effectively understand the key performance indicators that are important to running the business," said Karen Wischmann, the president and CEO of Total Woman Gym & Day Spa.


Business of Personal Training with Sherri McMillan | Marketing, Sales, Customer Service and Business Operation Secrets For Personal Trainers and Fitness Professionals - Part 30

I attended a fabulous session with Karen Wischmann, the president and CEO of Total Fitness & Spa for Women, one of the most successful women's only clubs in the world.
Karen pointed out that generally, men shop for what they need right now. Women tend to shop for what will benefit them over time. Hence the popularity of lotions, scrubs, hair products, and anti-aging products with women. Compare a guy's list of must haves for his daily routine - deodorant, razor, and a 3-in-1 shampoo, conditioner and body wash and he's good to go. A great line that Karen scripts her staff to use is this: "It's really simple. You just do exactly what we tell you and your entire life will change!" Karen emphasizes that when selling to women, you HAVE to sell from the heart. Women want their club to smell great so Karen suggested the Air Fresheners that send out a spritz of fresh air scent every so often - nothing too overbearing but something that just smells refreshing and good. Women want to know that the Kids Club area is cleaned and the toys are sterilized regularly. She wants to know that day staff are CPR certified and are women, preferably other mothers, that she can trust with her kids so she doesn't have to worry about them when she's working out. She wants to feel good when she walks into these areas so hire a designer to help choose warm colors, beautiful and inspirational art and perhaps paint meaningful quotes on the walls. Women will pay for quality: All women like a deal but will pay more for quality. Case in point, consider Whole Foods which saw a 1,552% increase in stock value. Women will pay a lot more for certain items and an atmosphere that is pleasant, customer-service oriented and offers knowledgeable staff. Karen mentioned that she often discusses the price issue with members in the following way:


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