Julian Todd

last updated 12/12/2017

Julian Todd

Managing Director at BackVintage

177 Sailors Bay Road, Northbridge, New South Wales, Australia
HQ Phone:
+61 1300 789 640

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BackVintage Wines Australia Pty Ltd :: Feature Articles

Julian Todd was driven to drink and it was the best thing that ever happened to him, writes Helen Withycombe.
Julian Todd, co-founder of BackVintage Wines is the perfect example of how a professional sea change can alter all aspects of your life for the better. BackVintage is a deceptively simple business concept that mixes the technology of the new with the traditions of the old. The company follows the style of traditional French negociants, merchants who buy wine from various sources and blend and bottle it to sell under their own label. BackVintage sources wines from wineries throughout Australia and New Zealand, and then sells them over the internet. The website is careful to specify that its wines are not cleanskins (with inconsistent quality), and that it only uses produce from well regarded regions, which are then bottled under the BackVintage label. "We add value because we know where to find small parcels of quality wine," Todd explains. If you thought Julian Todd had an enviable job, Nick Bulleid goes one better. Todd is reverential in his praise, Bulleid, describing him as having one of the best palates in the country. Well, you won't find any vines, but the 36 square metre space is the hub for Julian Todd's BackVintage Wines - a nationwide business creating and distributing top quality wines at value prices. So how can Mr Todd make the grandiose claim that he has a winery in Northbridge, I hear you ask? "I source premium parcels of wines from the best regions throughout Australia and New Zealand", he said. "I then have the wine bottled in South Australia and I sell it direct via the internet. I suppose its a case of vine to wine, and then online." To ensure only quality premium wines are selected, Mr Todd has engaged the independent services of Nick Bulleid - one of only 15 Masters of Wines in Australia and a highly-regarded Australian and international wine judge - who supervises the selection, final preparation and bottling of each wine. In conjunction with two other former Southcorp colleagues, Mr Todd - a former chairman of Northbridge Scouts and a long term Northbridge resident - BackVintage Wines Australia is one Australia's fastest growing on-line wine companies. "Two core themes underpin my success to date" Mr Todd said. "I didn't ever want to be embarrassed about a product I was selling and whatever it was, it had to be very good value for money." Focusing exclusively on premium varietals from premium regions, Mr Todd has only eight wines in the BackVintage range which include a Coonawarra Cab Sav, a New Zealand Sauvignon Blanc, McLaren Vale Shiraz and Eden Valley Riesling. By cutting out the "middlemen", Mr Todd sells his BackVintage wines for only $11 or $12 a bottle. Its MD, Julian Todd, believes its unique business proposition has inspired a cult following - less than 2 years into the business...... "We set out to create a business that creates extraordinary value for the consumer - serious wines at smart prices - and that drives everything that we do," Todd, a former senior executive at Southcorp, says....

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BackVintage Wines Australia Pty Ltd :: Mondovino Promotion

Julian Todd
BackVintage Wines Australia Pty Ltd

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BackVintage Wines Australia Pty Ltd :: Wine Sourcing

If you have wines that might suit our needs and are looking for new and innovative ways to sell your product, please contact Julian Todd, the Managing Director of BackVintage Wines Australia.

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