Joyce Kim

Joyce Kim

Vice President Product Development at NYX Cosmetics

Update Profile
2230 South Tubeway Avenue, Commerce, California, United States
NYX Cosmetics
HQ Phone:
(323) 869-9420
Wrong Joyce Kim?

last updated 1/28/2018

General Information


European Senior Purchasing Buying Coordinator - Sole Technology Inc

Recent News  

Speciality Chemicals World - NYX launches ice cream-themed makeup collection with Uber Eats

"The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures," said Joyce Kim, VP of Product Development at NYX Professional Makeup, in a statement.

Read More

"We really grew by word of mouth," said Joyce Kim, NYX's global director of product development.
This word of mouth strategy was also the mega successful ethos of body con pioneer Azzedine Alaia who gifted, loaned and discounted his clothes to the modelling sorority.

Read More
from Archives | ReflectionsReflections

"We really grew by word of mouth," said Joyce Kim, NYX's global director of product development.
"We're not asking them to give us good reviews," Joyce said. "We're asking them to give us something really authentic, and to see that they love our products or that they enjoy the color payoff and it's working, that's what's satisfying," she said. "We started seeing a lot of content obviously generated online through YouTube tutorials and hauls, overhauls, and reviews on products where people were really talking about NYX," Joyce said about the inspiration for the annual event. Launched as a quick promo to catch summer 2014, now Joyce said they'll now be around until people don't want them anymore."It's funny because if you were to show me a year ago somebody wearing blue lipstick, we would probably be like 'What the hell is going on right now?'" she said. "But now it's so normal to see somebody rocking a blue lip, green lip, or even gray lip. Beyond that, Joyce said the brands aims to launch 200 to 300 shades a year within 20 products. This year's release of their High Voltage Lipstick featured 22 shades, while an extension of their popular Butter Glosses, the Intense Butter Glosses, came out with 12 additional shades. "We want to make sure that any person, any race, color, background, age is going to be able to find some shade that is going to work for their complexion," Joyce said.

Read More

Browse ZoomInfo’s Directories