Jonathan Steuer

Jonathan Steuer

Founder and President at The Cyborganic Corporation

General Information

Experience

The Coalition for Innovative Media Measurement

Chief Research Officer  - Omnicom Group Inc.

Chief Research Officer  - TiVo Inc.

Vice President, Consumer Strategist  - Iconoculture Inc

Executive Producer and Information and Technology Architect  - CNET

Senior Strategist  - Scient Corporation

Stanford University

Education

A.B.  - Philosophy , Harvard College

BA  - philosophy , Harvard College

Ph.D.  - Communication Theory and Research , Stanford University

Affiliations

Principal  - Anonymous

Board Member  - Green Home Inc

Founder  - HotWired, LLC

Recent News  

Jonathan Steuer
Jonathan Steuer Chief Research Officer Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over a decade. Jonathan directs research and analytics across both TiVo's core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency. He joined TiVo in December, 2011 as Vice President, Product & Business Development for TiVo's Audience Research & Measurement group, where he worked to expand and update TiVo's groundbreaking Stop||Watch and Power||Watch audience measurement products. Prior to TiVo, Jonathan managed the design and deployment of the AT&T AdWorks / comScore cross-media (TV+online+mobile) research effort (http://crossmedia.att.com). In 2009, he co-founded what is now Aerify Media (http://aerifymedia.com), a digital media buying platform (DSP); from 2005-2008 he build and managed the Media / Entertainment / Technology practice at Iconoculture (http://www.iconoculture.com), a future-focused consumer insights and advisory firm. In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source crossmedia audience measurement tools based on audio fingerprinting / pattern matching technology (US patents 8,296,791 and 8,510,768, issued 10/23/2012 and 8/13/2013, respectively; others pending). From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also cofounded Cyborganic (http://archive.cyborganic.org), a (too-)early social media startup. In 1995 he joined the launch team at CNET (http://cnet.com), the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL (http://well.com), where he led product development of a Web-based online community tool. In 1997 he joined Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient's eMarkets team, responsible for building venture-funded startups, for the eastern US. Jonathan left Scient in 2001 to join Sawyer Media Systems, a venture-funded online video production and digital asset management platform startup. Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still-widely-cited paper on virtual reality ("Defining Virtual Reality: Dimensions Determining Telepresence"). Jonathan originally hails from Milwaukee, Wisconsin and currently lives in the East Village New York City with his wife, two daughters and two female cats.

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Jonathan Steuer - Founder and Manager
Jonathan Steuer - Founder and Manager An Internet media pioneer and widely-cited media researcher, Jonathan Steuer founded Anonymous Media Research to capitalize on the intersection of his entrepreneurial, research, and consulting expertise. From 2005 through 2008, Jonathan also served as Vice President & General Manager of the Media / Entertainment / Technology group at Iconoculture, providing advisory services based on observational consumer research to clients including Fortune 1000 companies and major advertising agencies. His coverage included current trends in the media, technology, mobile, online/social media, and consumer electronics industries, as well as consumer perceptions, values, behaviors, and attitudes both within and outside the media and technology sector. As an independent consultant, entrepreneur, and as a senior strategist at Scient from 1998-2001, Jonathan has provided strategic and operational consulting for various clients since 1993. His core expertise is in business strategy definition, business requirements gathering, technology and design scoping, and organizational development. Among his past projects, he has assisted with the launch or relaunch of Internet-based media and travel industry properties including Hotwired (1994), CNET (1995), Priceline (1997), Netscape (1997-1998), ZDTV (now G4/TechTV) (1998), and Walt Disney Parks & Resorts Online (2002-2003). In 1993, Jonathan established himself as an Internet media pioneer by founding Hotwired, Wired magazine's first foray into digital publishing and the first banner-ad-supported Web content site. He continued these efforts as founder and president of Cyborganic (1994-1997), a pioneering venture in on-line access, self-publishing, and community tools and services - a precursor to the blogging tools now common on the Web. Cyborganic also created two of the first examples of reality programming by producing and hosting the online serials Geek Cereal and The Couch in 1996. Jonathan began his research efforts in the Department of Communication at Stanford University in 1989, at the inception of what is now Stanford's MediaX program. His research spanned early studies of social media, virtual reality, and social interaction with computers. He holds an AB in Philosophy from Harvard University, and a Ph.D. in Communication Theory and Research from Stanford University. Chris is responsible for product and technology development at Anonymous and is co-inventor with Jonathan Steuer on Anonymous's patent-pending research method and system.

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Jonathan Steuer
Chief Research Officer Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over a decade. Jonathan directs research and analytics across both TiVo's core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency. He joined TiVo in December, 2011 as Vice President, Product & Business Development for TiVo's Audience Research & Measurement group, where he worked to expand and update TiVo's groundbreaking Stop||Watch and Power||Watch audience measurement products. Prior to TiVo, Jonathan managed the design and deployment of the AT&T AdWorks / comScore cross-media (TV+online+mobile) research effort (http://crossmedia.att.com). In 2009, he co-founded what is now Aerify Media (http://aerifymedia.com), a digital media buying platform (DSP); from 2005-2008 he build and managed the Media / Entertainment / Technology practice at Iconoculture (http://www.iconoculture.com), a future-focused consumer insights and advisory firm. In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source crossmedia audience measurement tools based on audio fingerprinting / pattern matching technology (US patents 8,296,791 and 8,510,768, issued 10/23/2012 and 8/13/2013, respectively; others pending). From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also cofounded Cyborganic (http://archive.cyborganic.org), a (too-)early social media startup. In 1995 he joined the launch team at CNET (http://cnet.com), the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL (http://well.com), where he led product development of a Web-based online community tool. In 1997 he joined Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient's eMarkets team, responsible for building venture-funded startups, for the eastern US. Jonathan left Scient in 2001 to join Sawyer Media Systems, a venture-funded online video production and digital asset management platform startup. Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still-widely-cited paper on virtual reality ("Defining Virtual Reality: Dimensions Determining Telepresence"). Jonathan originally hails from Milwaukee, Wisconsin and currently lives in the East Village New York City with his wife, two daughters and two female cats.

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