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Wrong Jon Last?

Jon Last

President

Sports & Leisure Research Group

HQ Phone:  (914) 358-3558

Email: j***@***.com

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Sports & Leisure Research Group

445 Hamilton Avenue Ste 1102

White Plains, New York, 10601

United States

Company Description

For more than 20 years, the principals of Sports and Leisure Research Group have coupled an acute understanding of the sports, travel and leisure markets with a classical marketing research approach to combine market insights with actionable strategies. In a...more

Find other employees at this company (4)

Background Information

Employment History

President

Leisure Research


Publications Vice President

The Golf Digest Companies


President of the Board of Directors

The Marketing Research Institute International


Affiliations

Executive Women's Golf Association Inc

Board Member


The National Golf Course

Owners


MRII

Board Member


EWGA

Board Member


WHARTON

Member, SPORTS BUSINESS ADVISORY BOARD


CMOR

Board Member


Council for Marketing and Opinion Research

Board Member


Alert Magazine

Board Member


MRI Inc

Board Member


Education

B.A.

Tufts


M.B.A.

The Wharton School of the University of Pennsylvania


Web References(186 Total References)


Our Team | Sports & Leisure Research Group

Jon Last
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel. Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line. A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


Our Team | Sports & Leisure Research Group

Jon Last
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel. Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line. A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


Association Board of Directors | ewga

Jon Last, EWGA Board of Directors
Jon Last President, Sports & Leisure Research Group


EWGA Foundation Board of Directors | ewga

Jon Last
President, Sports & Leisure Research Group


Sports and Leisure Research Group

Jon Last
jlast@sportsandleisureresearch.com With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon's previous experience includes more than seven years as Vice President of Corporate Marketing, Research and Brand Development for Conde Nast's Golf Digest Publications division. At GDP, Last and his team built a full service marketing research, relationship marketing and strategy firm that was leveraged to drive over $ 30 million of advertising revenue annually and emerged as a leader in supporting marketers in golf and travel. Prior to leading the Golf Digest Publications marketing efforts, Last served in senior marketing and strategic planning roles within the leisure and sports industries. At the PGA of America, Jon developed and managed all marketing research, including initiating the All About Golf series of consumer segmentation studies that received national attention in The Wall Street Journal and American Demographics. Jon also oversaw marketing and retailing activities surrounding the PGA Championship, Ryder Cup Matches and PGA Golf Expositions. Jon has also overseen loyalty marketing, E-business, marketing research and product management for a leading cruise line. A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, Jon Last currently serves on the national boards of directors for Marketing Research Institute International (MRII), The Executive Women's Golf Association (EWGA), Council for Marketing and Opinion Research (CMOR) and is immediate past president of the Marketing Research Associaton (MRA). He received MRA's national Award of Excellence in 2004. In 2013 Last was named one of the most innovative people in the golf business by Golf, Inc. Magazine. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.


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