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Wrong John Maurello?

John M. Maurello

Inventor, Product Development ,Marketing

HemAway LLC

Email: j***@***.com

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HemAway LLC

390 Merrick Road

Rockville Centre, New York, 11572

United States

Company Description

Founded by serial entrepreneurs and seasoned medical professionals in 2007, HemAway(R) is a medical device company based in Rockville Centre, NY with a mission to develop and market innovative products to meet common medical problems. In early 2009, HemAway la...more

Find other employees at this company (1)

Background Information

Employment History

Inventor, Product Developement, Marketing

SwingShade Golf , Atomovita,HookPro Mouth Guard


Affiliations

HemAway LLC

Founder


Education

doctorate

chiropractic medicine

New York Chiropractic College


Web References(7 Total References)


Hemaway™ Hemorrhoid Relief

Dr. John M. Maurello, Co-founder, Inventor, and Chairman
Dr. John Maurello is the co-founder of Hemaway and the inventor of tshe Hemaway Seat, the product that has literally changed his life in dramatic fashion. Prior to becoming an inventor and entrepreneur, John spent his life providing compassionate care to patients, earning his doctorate in chiropractic medicine from the New York Chiropractic College in December 1982 and maintaining a private practice for twenty years. He also holds advanced certifications in various chiropractic disciplines. As a businessman, John owns and operates four multidisciplinary medical offices throughout the New York area, employing chiropractors, medical doctors, and diagnosticians Archie and John founded Hemaway LLC to develop and market the Hemaway Seat product to provide a real, immediate solution to those seeking relief from the agony of hemorrhoids.


HemAway - Simple, Pain-free, Relief of Hemorrhoid Pain

From Dr. John Maurello
Inventor of the innovative Batwing seat design and co-founder of HemAway I'm a chiropractor who has suffered for years from the pain and discomfort of hemorrhoids.


http://www.medicoproducts.com/default.aspx?p=3

Dr. John M. Maurello, Inventor of the innovative Batwing seat design and co-founder of HemAway


About Us

Dr. John Maurello, HemAway's founder, was an active, healthy, chiropractor from Long Island, New York.
He had a successful practice, was athletic, active socially, and in otherwise great health. Not long after his forty-fifth birthday, John, like literally hundreds of millions of others, developed a hemorrhoid. John's parents also each suffered from hemorrhoids, so he had a genetic predisposition to the condition and a cursory understanding of its symptoms. However, also like many hemorrhoid sufferers, he simply had no idea of how the condition would literally cause his life to change. John's hemorrhoids worsened significantly. What originally started as an uncomfortable nuisance became quite literally a compelling problem. The itching, bleeding, and agonizing pain were relentless. Flare-ups would become so severe that they would routinely interrupt normal life activities, occasionally even requiring the use of protective undergarments. John researched every potential cure, tried every cream, every medicated pad, every homeopathic remedy, but nothing would relieve the symptoms. John knew that if he, as a medical professional, was unable to find adequate treatment, it was very likely that millions of others were silently suffering along with him. Then, one day at the gym, everything changed. During the course of one of his workouts, John noticed that when he positioned himself a certain way on the workout bench, something truly amazing happened: his hemorrhoid retracted. As a consequence, he experienced instantaneous - virtually miraculous - relief. At that moment, he achieved the type of complete relief which has always eluded hemorrhoid sufferers. John knew, without question, that if he could successfully create a device to replicate that relief, he would not only have invented a product that could be in immediate demand, but would also have the true personal satisfaction of saving millions of others, worldwide, from this truly awful condition.


http://libn.com/blog/2009/06/23/inventors-success-depends-on-the-web/

While working as a chiropractor in Rockville Centre, Dr. John Maurello honed not only a skill, but a product.
Although he became convinced the device he dubbed HemAway - a seat designed to help treat hemorrhoids - could help thousands, he had to jump through hoops before he could market it. Once he obtained Food and Drug Administration approval, Maurello had to figure out a way to sell HemAway. He found the Internet provided a perfect opportunity to market his invention even before retailers agreed to carry the device. The firm's site, www.HemAway.com, not only includes videos and testimonials, but offers the promise of a refund if the product doesn't work. Maurello said three out of 300 consumers requested refunds, returning the product unopened, presumably after receiving it as a gift. Hundreds more bought and kept the product since it launched in March. And best of all, Maurello found the Internet was ideal for marketing hisinvention, since customers might like buying it in the privacy of their home rather than in a store. "You're not running to the doctor with this problem, because it's embarrassing," Maurello, who still owns his Rockville Centre chiropractor practice and is chair of HemAway, said. While inventing a product is difficult, getting it to market has often been equally daunting. But inventors such as Maurello are finding they have a better shot at reaching consumers through the Web. Although Stracuzza and Maurello are examples of local inventors selling online, the Internet is full of inventions, including sites showcasing innovative products, Lashar said. And Maurello has sold 300 HemAways in his first few months, in what's becoming a promising beginning. There was paperwork, export forms, import duties," Maurello said. "We locked down the site to sell only in the United States." Today's more traditional inventors on the Internet may be different from those in the dot-com boom who dreamed of becoming millionaires overnight. But they share a belief that their product can change the world, one person at a time. "Once people realize it works, the market is so big, people will have no choice but to buy it," Maurello said of his product.


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