Jens Hertzum

Jens Hertzum

Executive Creative Director at TVNZ

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100 Victoria Street West, Auckland, Auckland, New Zealand
HQ Phone:
+64 9-916 7000

General Information


Creative Director - XYZ Networks

Group Creative Director LifeStyle Channels - Foxtel

Creative Director - BDA Sydney

Recent News  

TVNZ aims to keep Shorty addicts hooked during five-week hiatus | StopPress

Hertzum says loyal fans will be sent passwords each Friday via social media channels, such as Twitter, Instagram, Snapchat and Facebook, allowing them to unlock the video each Friday.
Hertzum says viewers also enjoyed last year's campaign, in which a website was created for fans to upload tributes to the character Sarah Potts, who died of a mystery illness. "So this is a kind of newer more refined version," Hertzum says. "It's the first time I think anyone has used Wirewax for this purpose for promoting a show such as Shortland Street." By putting the videos on air, 'The Living Moment' will also have a greater reach than those in previous years. Hertzum says fans will "go bonkers" for it and even those who aren't loyalists will enjoy it. TVNZ Blacksand advertising Jens Hertzum Shortland Street

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Kapa haka, music and the ocean: Shortland Street gives youth a reason to vote | StopPress

TVNZ Blacksand executive creative director Jens Hertzum says the team wanted to avoid a heavy-handed approach to encouraging voting so it decided to keep the message simple and in line with what audiences are already interested in.
He says Shortland Street's fan base will enjoy seeing the actors off set and out of character while gaining an insight into how they live their lives and where their passions lie. "What's really interesting is you don't often get to see the actors talking about their own lives," Hertzum says. "You often see them doing interviews but you don't necessarily see them talking about what really matters to them and I think we captured that in a really lovely way." And in order to not take away from the actors' stories, it steered clear of adding music while editing. Hertzum says it believes the actors were doing enough to stir up the emotions of the audience and it was careful not to dial it up with unnecessary music. Executive creative Director: Jens Hertzum

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Jens Hertzum
Jens Hertzum Jens Hertzum Executive Creative Director, TVNZ (NZ) Jens heads up TVNZ Blacksand, TVNZ's in house creative department, working alongside creatives, designers, strategists, producers and marketers to engage eyeballs and drive interest in TVNZ's brands and content. He is responsible for all of TVNZ's creative output and has a passion for creative cross-platform communication and branding. Jens is genuinely fanatical about creative communication, innovative marketing and storytelling; whilst winning multiple international awards over the years he has always ensured that his team are ahead of the game. Jens Hertzum Keynote: What They Want Is Not What They Expect

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