Jennifer L. Aaker

General Atlantic Professor of Marketing at Stanford University

Location:
341 Galvez St, Stanford, California, United States
Company:
Stanford University
HQ Phone:
(650) 723-2300
Wrong Jennifer Aaker?

Last Updated 11/5/2017

General Information

Education

B.A.  - Psychology , University of California at Berkeley

BA  - Psychology , University of California , Berkeley

MBA  - Distinguished Teaching Award , Stanford GSB

Ph.D.  - Marketing , Stanford University

PhDs  - Marketing and Psychology , Stanford University

Affiliations

Board Member  - Corporate Visions Inc

Advisor  - The Representation Project

Board Member  - VolunteerMatch Inc

Speakers and Advisor  - Warm Gun

Task Force Member  - Reimagining Service

Board of Advisors Member  - Balhund Entertainment LLC

Member of Advisory Board  - InfoWatch B.V

Member of Advisory Board  - GotMarketing.com Inc

Faculty Fellow for 2011 - 2012  - Winnick Family

Cofounder  - Kiva

Board Member  - Asocia Group LLC

Web References  

Four Lessons for New CEOs | Inc.com

Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford GSB, says that people embrace and remember narratives, which can be rich with characters, emotions, or actions, far more than they recall facts and data.
A story about an entrepreneur's experience that led him or her to found a company, or one about the history of a particular product, for instance, can enhance a company's culture by conveying its heritage or sense of purpose and direction.

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2011 December

Still, Stanford marketing professor Jennifer Aaker says the advertising industry has not done a great job of self-regulation so far.
She doesn't see that changing, because individual advertisers often don't mind being annoying. Sometimes, she says, they do it on purpose. Still, Stanford marketing professor Jennifer Aaker says the advertising industry has not done a great job of self-regulation so far. She doesn't see that changing, because individual advertisers often don't mind being annoying. Sometimes, she says, they do it on purpose.

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AP Automation Convincing Your Leadership It's Time - Centreviews

Jennifer Aaker, Stanford Graduate School of Business Professor of Marketing
Choose the Right Leader

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