Jeffrey P. Sprafkin

Vice President of Sales, Marketing and Business Development at RR DONNELLEY & SONS COMPANY Telecommunications

Company:
RR DONNELLEY & SONS COMPANY Telecommunications
Wrong Jeffrey Sprafkin?

Last Updated 2/27/2015

General Information

Employment History

Head  - Internet Retailer

Contributor  - FIPP

Various Executive Roles  - PRIMEDIA Inc

Education

MA  - Asian Studies , University California

MBA  - University of California , Los Angeles

Web References  

Last Mile Fulfilment Asia 2016 - Programme

Jeffrey Sprafkin, Managing Director, Media Pacific Ltd, Hong Kong
Moderator: Roundtable 4: China E-commerce - Jeffrey Sprafkin, Managing Director, Media Pacific Ltd, Hong Kong Jeffrey P. Sprafkin Head of IRCE Mr. Sprafkin is Head of IRCE for Asia where he is responsible for expanding the exhibition group’s products and brand in Asia. He also serves as Managing Director of Media Pacific Ltd, an advisory and business intelligence firm that has assisted Fortune 1000 companies to acquire, launch, and growth digital media- and e-commerce-related businesses in Asia since 2005. With over 20 years of executive management experience in Asia-focused media sectors, Jeff previously served as General Manager - Asia for UBM Canon, a division of business media group, UBM. Prior to co-founding Me-dia Pacific in 2005, Mr. Sprafkin was Vice President of Sales, Marketing, and Business Development for RR Donnelley Asia. From 1996-2000, he held various executive roles with Primedia, a $2 billion, NYSE-listed media groups with over 200 digital, broadcast, and print media products. Mr. Sprafkin received his MBA from University of California, Los Angeles, and MA in Asian Studies from University California, Berkeley, and BA from Dartmouth College. Mr. Sprafkin is fluent in Mandarin Chi-nese

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http://www.lmfasia.com/events/last-mile-fulfilment-asia-2015/custom-37-d33596fd7ede429ba512ea7ff69f1940.aspx?cpc=VXNNBXLGQ5F

Jeff Sprafkin
With over 20 years of executive management experience in Asia-focused media sectors, Jeff previously served as General Manager â€" Asia for UBM Canon, a division of business media group, UBM. Prior to co-founding Media Pacific in 2005, Mr. Sprafkin was Vice President of Sales, Marketing, and Business Development for RR Donnelley Asia. From 1996-2000, he held various executive roles with Primedia, a $2 billion, NYSE-listed media groups with over 200 digital, broadcast, and print media products. Mr. Sprafkin received his MBA from University of California, Los Angeles, and MA in Asian Studies from University California, Berkeley, and BA from Dartmouth College. Mr. Sprafkin is fluent in Mandarin Chinese.

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China Update Forum

Jeffrey Sprafkin will speak on Opportunities and Entry Strategies in the fast-changing China market.Jeff will discuss publishing prospects in a rapidly segmenting magazine market.He will also discuss operating strategies in a market where Chinese publishers are more competitive with Western brands.He will explore magazine sectors where good growth is still expected.There will be ample time for Q&A.Jeff Sprafkin has over 15 years experience in developing publishing, communications, and information businesses in the US and Asia.He was previously Vice President of Marketing and Business Development for RR Donnelley Asia where he led sales, marketing and new business activities.This forum is designed as a roundtable session for international professionals who need to better understand China, one of the most interseting, baffling, and promising magazine markets in the world.The magazine market, still closely controlled by government, is remarkably open and certainly thriving.Participating in the discussion will be:Jeff Sprafkin is Managing Director of Media Pacific, a China-based advisory firm that provides business development and interim managment assistance to local and global media firms entering and expanding their presence in the Greater China market.

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