Jason Araghi

Jason Araghi

Co-Founder and Chief Executive Officer at Green Beans Coffee Company Inc

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4300 Redwood Hwy # 100, San Rafael, California, United States
HQ Phone:
(415) 461-4023

General Information


Snowflake Coordinator  - Snowball Express Inc


MBA  - Global Business , NYU Stern and London School of Economics

Recent News  

people Green Beans Coffee may enter Indian by next year- In an exclusive interview to Restaurant India, Jason Araghi, CEO & Co-Founder, Green Beans Coffee shares their plans to enter into...

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Green Beans Coffee Company was founded in 1996, by Jason and Jon Araghi, two Americans living in Riyadh, Saudi Arabia, who saw the opportunity to introduce gourmet coffee in the country and fill the void in an underserved market.
H. Jason Araghi, Co-founder & CEO

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Meet the Founders | Meet the Founders | H. Jason Araghi, Co-founder & CEO | Jon Araghi, Co-founder & President
Jason Araghi Download a pdf CEO & Co-Founder Green Beans Coffee Company Jason Araghi is the Co-Founder of Green Beans Coffee, and sees to the successful operation of this multi-national company with seventy locations worldwide in seven countries. His entrepreneurial spirit and drive, as well as a belief that "failure is not an option" has led to the dynamic growth and success of the company. While living in Saudi Arabia in the mid nineties, he was one of the many expats that would return to the Kingdom after holidays with a suitcase half full of coffee beans since there were no gourmet coffee outlets in the market. He learned soon that most expats were doing the same thing, and that's where he saw the opportunity. Through a network of contacts in the US, Jason and his brother Jon started to import, package and sell coffee beans at local bazaars and supermarkets under the Green Beans brand. Jason developed strategies for building the business, while Jon consulted on the vision and design of a Seattle-style coffeehouse that would work in the Saudi marketplace. In fact, so many high-ranking officers frequented Art Nouveau Café that Jason began conversations with the military to open a store on the base at Eskan Village so that troops didn't have to drive 45 minutes for a good cup of coffee. The base leaders agreed, and within six months, Jason and Jon opened the first Green Beans Café. Jason set a personal goal to grow with the military as they expanded their limited footprint in the region. He developed certain company practices and ideals that were key to their success, such as shipping all raw materials and equipment direct from the U.S. to the bases abroad to eliminate third-party tampering. The company strives to offer top-rate customer service, provide a place where troops can truly relax and feel like they are back home... if only for a few minutes, and to open and operate its cafes in challenging remote locations and hazard zones. Giving back to the communities that Green Beans serves is very important to Jason and has been one of the pillars of the company. A percentage of every purchase made at Green Beans goes back to organizations that support troops as well as military families and children of the fallen. Jason maintains a fierce drive and commitment to continually improve and expand the offerings at Green Beans. He regularly tastes new coffees and products in order to offer the best possible beans and new menu offerings. He also travels frequently to his overseas cafes to ensure that quality control and customer service standards are not only met, but exceeded. Here in the US, Green Beans cafes offer the same super premium coffees and quality teas that Troops have grown to appreciate overseas, and of course, the "15 minutes of tranquility" that the brand has always offered to those deployed abroad. To better manage the company in this global business environment, Jason attended and graduated from the prestigious TRIUM Global MBA program. When he is not abroad for business, Jason enjoys travelling with his wife and two sons. He also likes to go sailing, skiing, and exercise at the gym. Immediately after college, Jon accepted a job offer from his brother, Jason, who was managing a successful business for a member of the Royal family in Saudi Arabia. Jon and Jason jumped at the opportunity to head up the project, and with the help of the owner and master roaster of The Los Gatos Coffee Roasting Company, they successfully built and equipped the first Seattle-style coffeehouse in Riyadh, naming it the Art Nouveau Café.

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