James Roufs

last updated 9/18/2017

James B. Roufs

Chief Executive Officer at Intelligent Nutrition Ltd

P.O. Box 6066, Nairn, Highland, United Kingdom

General Information


Vice President Business Development - GreenLeaf Medical AB

Nutrition Courses Teacher - Loyola Marymount University

Senior Group Leader - New Concepts


Consultant - Scandinavian Clinical Nutrition

New Concepts - Nutrilite

Columnist and Feature Article Writer - Muscle & Fitness magazine


BS DegreePolytechnic State University

MS degreePolytechnic State University

Recent News  


Soft Gel Technologies presentation was titled "Perluxan® Softgels: A Safer Approach to All Natural Joint Relief" and featured Jim Roufs, CEO of Intelligent Nutrition detailing the science behind this proprietary hops extract.

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DCAT - Programs & Events

James B. Roufs, MS, RD, Consultant, Intelligent Nutrition LLC

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International Sales Team

James Roufs / VP Business Development
Jim has headed up Product Development up to the VP level for several leading companies in the dietary supplement industry for nearly 25 years. Prior to becoming a consultant 7 years ago, Jim headed up New Product Development for Nutrilite, which is not only the dietary supplement division of Amway, but also the world's largest dietary supplement brand with sales over $5b annually. He is a Registered Dietitian, patent holder, author in both the scientific literature as well as lay press, as well as having taught nutrition at the university level. Jim's primary focus is finding clinically-tested ingredients and products and technologies and helping his clients bring them to the marketplace.

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