Jagmohan Raju

Jagmohan S. Raju

Joseph J. Aresty Professor at University of Pennsylvania

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3814 Walnut St, Philadelphia, Pennsylvania, United States
HQ Phone:
(215) 898-5000

General Information




MA  - Economics , Stanford University

MBA  - Indian Institute of Management


MBA  - Electrical Engineering , Indian Institute of Technology , Delhi

Ph.D.  - Business , Stanford University


Advisory Board Member  - BML Munjal University

Board Member  - ExecOnline Inc.

Advisory Board Member  - Astarc Ventures

Board Member  - Children's Literacy Initiative

Board of Advisors Member  - Tiffin

Board of Advisors Member  - Scrub Cast

Recent News  

Jagmohan Raju
Joseph J. Aresty Professor,Professor of Marketing, The Wharton School; Executive Director, Wharton Co-Sponsorship of Indian School of Business

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Jagmohan S. Raju
Law : Jagmohan S. Raju is currently Professor of Marketing at The Wharton School, University of Pennsylvania (USA), having previously taught at The Anderson School at UCLA. He holds a Ph.D. in Business, a MS in Operations Research, and a MA in Economics from Stanford University. He also has an MBA from the Indian Institute of Management Ahmedabad, and a B.Tech in Electrical Engineering from Indian Institute of Technology, Delhi. Prof. Raju was with Tata Administrative Service for about two years where he worked with a number of companies of the Tata Group in India. He also worked as a design engineer with Philips (India) Ltd, primarily in the area of factory automation. His research interests include pricing, strategic alliances, new product introduction strategy, retailing, private labels, and corporate advertising. Currently he teaches the core Marketing Management course to the MBA's, the Pricing Strategy course to the WEMBA's, and the Mathematical Models in Marketing course to the PhDs. He is the coordinator of the marketing PhD program at Wharton. He also directs the Competitive Marketing Strategies executive education program at Wharton, and teaches in a number of other executive development programs including the Advanced Management Program and the Product Development and Launch Strategy Program. Prof. Raju has also worked with a number of companies such as Lucent, Johnson and Johnson, AT&T, and also advises many small start-up ventures. He has received several teaching awards: Wharton MBA Core Course Teaching Award in 1999 and 2000, Wharton Executive MBA Teaching Award in 2000, George Robbins Award in 1991 and the Marketing Teacher of the Year in 1992. He received the Frank Bass Award, given by the Institute of Operations Research and Management Science, in 1992 and 2000, and the John D.C. Little Best Paper Award in 1996 and 2000. He was also recognized at IIM Ahmedabad for the best academic performance in each of the two years he attended.

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Jagmohan Raju, PhD
Joseph J. Aresty Professor, Professor of Marketing, the Wharton School; Executive Director, Wharton Co-Sponsorship of Indian School of Business

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