Igor Jocic

Igor Jocic

Creative Director at Principal Ingredient

The Shepherds Building Rockley Road, London, Greater London, United Kingdom
HQ Phone:
+44 20 3740 1000

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Central St Martins

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Igor Jocic
Igor is a creative mind with an exceptional ability to articulate strategies effectively and bring brands to life. Since he graduated from Central St Martins, he has worked with some of the world's most innovative brands. Before co-founding Principal Ingredient with Gillon Campbell, he built a wealth of experience with a number of world-class brand agencies, including Twelve Stars, Landor, Interbrand, Corporate Vision Strategists and Brand Architects. During that time, Igor has worked across the full spectrum of brand design from identity to expression in print, packaging, interactive, web, retail and environmental. He often led and coordinated teams of designers and specialists while always working closely with his clients and strategic consultants. Igor has worked on and managed a diverse range of projects for clients throughout Europe and North and South America, including BP, Morgan Stanley, Johnny Walker, MasterCard, Coca-Cola, Pirelli, Scottish Power, Xerox, Como Hotels and Virgin Airlines.

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