Ian Greene

Ian Greene

Vice President, Advisory Services at The Futures Company

Location:
1313 Pennsylvania Avenue NW, Suite 600, Washington, D.C., District of Columbia, United States
HQ Phone:
(202) 662-6000

General Information

Experience

Vice President  - Kantar

Director of Thought Leadership  - SalesFactory + Woodbine Inc

Director of Planning  - SFW Agency

Management Supervisor  - Trone Brand Energy Inc

Senior Account Executive  - The Sales Factory

Education

Appalachian State University

Recent News  

Ian Greene
Director of Thought Leadership

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SalesFactory + Woodbine (SFW), a nationally recognized, full-service marketing agency welcomes Ian Greene to its award-winning team.
Greene joins as director of thought leadership within the agency's strategy and research department. In his role, he will contribute to the research-backed insights that drive account strategy and inform creative development for the agency's clients. He will also lead the development of an applied research product that will help brands and manufacturers keep up with the rapidly changing way consumers shop and buy goods. "I have personally experienced the significant shift in the strategies that brands and their agencies must deploy to engage audiences in the changing marketplace," said Greene. "The consumer is leading and it's marketer's jobs to keep up. I am thrilled to dig into the science of understanding the consumer to inform transformative marketing approaches for our clients." Greene has 15 years of marketing agency experience and has worked on a broad range of categories. He spent the last nine years at Trone Brand Energy where he managed integrated account teams that served clients in the consumer-packaged goods and professional channels. He also previously worked with The Sales Factory for two years.

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Picture of Ian Greene
Ian Greene Management Supervisor, Pet Practice Synchronizing the signals is part of The Firefly Effect™, and Ian has mastered this synchronization in the pet space. Knowing there's no singular approach to building brand energy, Ian uses his experience in public relations, relationship marketing and advertising to make brands glow. He has executed national media tours and mobile campaigns for major consumer package goods brands and was at the forefront of developing one-to-one variable content direct mail programs. Ian developed a direct program for Novartis' Interceptor brand that received an Echo Award-the highest award in direct marketing. He recently initiated a veterinary thought leadership program for GREENIES that won the Mars subsidiary a corporate Make the Difference award-a first in five years for any North American Mars company. Ian is a native of Greensboro and graduated from Appalachian State University.

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