Gary MacIntosh

Gary MacIntosh

Director of Marketing at Irving Consumer Products Limited

Location:
100 Midland Drive, Dieppe, New Brunswick, Canada
HQ Phone:
(888) 326-5757

General Information

Experience

Marketing Manager North America  - Mother Parkers

Senior Brand Manager -  - Kraft Foods

Affiliations

Director of Marketing  - ROYALE

Recent News  

“The kittens of course have become synonymous with the brand,†says Gary MacIntosh, director of marketing at Moncton, N.B.-based Royale Canada. “They’re a tremendous icon for us that embodies the whole concept of softness.â€
According to MacIntosh, it’s the longest-running television ad in Canadian history, running from 1973 to 1984. “This commercial is very much responsible for the strong brand equity we enjoy with Royale today,†he says. MacIntosh, who joined Irving in 2007, says that the initial decision to tie kittens to the products’ softness was a stroke of brilliant strategy that has helped sustain the brand’s success. “The popularity of the kittens is incredible,†he says. “[They have] become such a recognizable icon that it’s easy for consumers to understand the brand’s positioning. Those launches will serve to not only anchor anniversary marketing activities for the back half of the year, but also bolster the brand’s strategy of seeking growth in categories beyond facial and bathroom tissue, such as paper towels and napkins. “There’s definitely opportunities for Royale to continue to grow in the Canadian marketplace,†says MacIntosh.

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"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh, director of marketing, ROYALE® Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species.
"We are very pleased that the ROYALE ® Tiger Towel Cub will be an ambassador for this great cause," says Gary MacIntosh, Director of Marketing with ROYALE ® Canada. "When we selected our tiger cub ambassador we were unaware of the current plight of tigers. "We're extremely proud of our products and the work that goes into promoting them to our consumers, therefore it's wonderful to be recognized internationally" said Gary Macintosh, Director of Marketing - ROYALE ® . "We look forward to continuing to develop quality and unique campaigns that support our brand positioning thru compelling, relevant and engaging messages for our consumers."

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"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh, director of marketing, ROYALE® Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species.
"We are very pleased that the ROYALE® Tiger Towel Cub will be an ambassador for this great cause," says Gary MacIntosh, Director of Marketing with ROYALE® Canada. "When we selected our tiger cub ambassador we were unaware of the current plight of tigers. "We're extremely proud of our products and the work that goes into promoting them to our consumers, therefore it's wonderful to be recognized internationally" said Gary Macintosh, Director of Marketing - ROYALE®.

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