Fatemah Sherif

Fatemah Sherif

Senior Research Analyst at Euromonitor International Ltd

Location:
224 S Michigan Ave # 1500, Chicago, Illinois, United States
HQ Phone:
(312) 922-1115

Recent News  

"Because most organic products are significantly more expensive than their conventional counterparts, low-income consumers are still excluded from their market," said Fatemah Sherif, research analyst at Euromonitor Interantional.
"However, with generally increasing awareness about healthy eating and food quality, more middle-class consumers are discovering organic products for the first time. The key is for consumers to understand the benefits of organics." Sherif said there is still a lot of education that needs to be done, although awareness has "improved markedly in the last couple of years across many ethnic groups in the UAE." They are generally sceptical about the quality of organic products from Asia or the Middle East and the trustworthiness of the organic certification process in those countries," said Fatemah Sherif of Euromonitor International. Euromonitor predicted that among the organic products they monitor, organic baby food products will continue to be the strongest category. "The demographics of the country have changed since the economic crisis and many more expatriate families with small children are coming here or young expatriate couples are deciding to start families here," Sherif said.

Read More

The sector is expected to achieve 10 per cent value growth this year compared with 12 per cent in 2015, said Fatemah Sherif, a research analyst at Euromonitor.
"This slight drop in growth is due to the macroeconomic issues," she said.

Read More

They are generally sceptical about the quality of organic products from Asia or the Middle East and the trustworthiness of the organic certification process in those countries," said Fatemah Sherif of Euromonitor International.
Euromonitor predicted that among the organic products they monitor, organic baby food products will continue to be the strongest category. "The demographics of the country have changed since the economic crisis and many more expatriate families with small children are coming here or young expatriate couples are deciding to start families here," Sherif said.

Read More

Browse ZoomInfo’s Directories