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Eric Benjamin Seufert

Vice President of User Acquisition

Rovio company

Direct Phone: +358 ** *******direct phone

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Rovio company

14724 Ventura Blvd Ste 350

Sherman Oaks, California, 91403

United States

Company Description

Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon with...more

Find other employees at this company (581)

Background Information

Employment History

Hatch Ltd


Web References(170 Total References)


GameDev Days 2016 Proves Industry on the Rise in Estonia

Headline talks from Adam Mayes (Gotland University), Jon Hare (Tower Studios), Eric Seufert (Rovio), Jyri Partanen (Remote Control Productions), Teddy Florea (Nordic Game) and Garrett Weinzierl (PlayWin) were joined by speakers from from ARM, Google, Microsoft, Wargaming and Unity.


About Mobile Dev Memo

Eric Benjamin Seufert is a London-based analyst and consultant.
In addition to writing for Mobile Dev Memo, Eric runs Heracles, a consulting company that specializes in mobile advertising, mobile marketing strategy, analytics design, and general mobile user base growth. Prior to starting Heracles, Eric held various roles in marketing and strategy at Rovio (where he served as the Vice President of User Acquisition & Network Engagement), Wooga, Digital Chocolate, and Skype. Eric is the author of Freemium Economics, an analytical guide to the freemium business model published by Elsevier in 2014. To contact Eric, use this contact form or directly message him on the Mobile Dev Memo Slack channel.


http://www.gamesbeat.com/webinars/

Speakers: * Eric Seufert, VP of User Acquisition, Rovio * Yevgeny Peres, VP of Growth, Supersonic by ironSource * Paul H. Müller, CTO at adjust * Evan Schuman, Moderator, VentureBeat Don't miss this insightful and interactive panel discussion on mobile fraud.


http://wasob.net/newsag/author/vb-staff/

To find out, VentureBeat gathered pros from the front line who have diagnosed, identified, and successfully combated fraud: Eric Seufert, VP of user acquisition at Rovio Entertainment - the company that blew up the mobile gaming industry with Angry Birds; Yevgeny Peres, VP of Growth at Supersonic by ironSource; and Paul H. Müller, CTO at adjust.
The problem, Seufert says, is that for marketers, handling fraud detection and prevention in-house is becoming prohibitively expensive as the technology matures. "You would have to have an entire staff dedicated," he says. "You need so many people at that point you start to question whether you're a mobile game developer or mobile commerce company or an ad tech company." There's just no reason that a mobile games developer should be focusing on this technology in-house, he argues. Eric Seufert, VP of User Acquisition, Rovio Speakers: To find out, VentureBeat gathered pros from the front line who have diagnosed, identified, and successfully combated fraud: Eric Seufert, VP of user acquisition at Rovio Entertainment - the company that blew up the mobile gaming industry with Angry Birds; Yevgeny Peres, VP of Growth at Supersonic by ironSource; and Paul H. Müller, CTO at adjust. The problem, Seufert says, is that for marketers, handling fraud detection and prevention in-house is becoming prohibitively expensive as the technology matures. "You would have to have an entire staff dedicated," he says. "You need so many people at that point you start to question whether you're a mobile game developer or mobile commerce company or an ad tech company." There's just no reason that a mobile games developer should be focusing on this technology in-house, he argues. Eric Seufert, VP of User Acquisition, Rovio Speakers:


CASUAL CONNECT TEL AVIV SPEAKERS

Eric Seufert
Partner of Heracles Media EMAIL ERIC VIEW LECTURE Eric Benjamin Seufert is a Partner at Heracles, a mobile marketing agency and consultancy. Prior to Heracles, Eric was the VP of User Acquisition at Rovio, where he oversaw overall growth and cross promotional efforts within Rovio's portfolio of titles. In 2014, Eric published the book Freemium Economics through Elsevier, and he maintains the mobile app trade blog, Mobile Dev Memo. ericseufert Eric Seufert Partner, Heracles Media Facebook


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