Ellis N. Liddell

President at ELE Wealth Management LLC

18700 W. 10 Mile Road Suite 100, Southfield, Michigan, United States
ELE Wealth Management LLC
HQ Phone:
(248) 356-6555
Wrong Ellis Liddell?

Last Updated 12/8/2016

General Information

Employment History

Owner  - ELE Wealth Management LLC

Financial Writer  - Detroit Black Pages


Bachelor's Degree  - Business and Education , Mississippi College


Financial Advisor  - WXYZ

Founder  - Ellis Liddell Enterprises

Web References  

FA Magazine - The Best Mentoring | Snowden Lane Partners

Ellis Liddell, president of ELE Wealth Management in Southfield, Mich., who started his career as a junior manager himself, tells the story of one trainee who did not work out.
"I gave the young man a choice between being a junior staffer who earned 40% of his business and worked alongside me, or a sort of independent contractor who earned 80% but worked alone, generating his own leads," Liddell recalls. "He opted for the 80% option, and six months later he had not generated a single penny. I gave him a chance to change his mind." When Liddell had been presented with the same opportunity himself years earlier, he chose the 40% option. "I learned so much from the guy I was working for," he says. Before a year was out, Liddell had generated more than $250,000 of business, of which he took home just 40%. "I chose the lower pay, but got so much more out of it," he asserts. "I was motivated by watching him, wanting to show him what I could do to earn his trust, and I was happy to be affiliated with someone who showed me the ropes." What he learned from this experience is that junior people are motivated more by the desire to succeed than by the desire to earn more money. "Reward junior executives for a job well done by taking them to your country club or favorite restaurant and letting them know, 'I'm here to celebrate you tonight,'" he says. "Those simple things that you would do for your own family are what really count." A Professor-Student Relationship In many ways, the relationship between a senior and junior advisor should not be that of boss and employee, he says. Liddell prefers a professor-student relationship. "As the professor, you have to have a curriculum. You have to know where you plan to take these people. You have to educate them because they don't know it all in advance and aren't going to learn it through osmosis," he says. This educational arrangement should last at least 18 months, he holds, and sometimes as long as twice that. "By that time, the student should understand why he or she is partnering," he says.

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Handling the Emotions of Planning for Aging People | Raymond Lavine on Long-Term Care

That's when you're going to have a headache," stresses Ellis Liddell, president of ELE Wealth Management in Southfield, Mich.

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ELE Wealth Management | Hattie Wayne

Ellis Liddell, Owner
Money! Money! Money! We coached ELE's President Ellis Liddell in media interviewing, positioning him as a competent charismatic company spokesman. We also secured interviews on numerous local and national talk and news program. This experience led to Mr. Liddell becoming a weekly financial columnist in The Dallas Weekly, a financial analyst on Fox 4 TV's, Insights program and a frequent guest on CBS 11's Positively Texas. Also, he became the financial expert guest on the nationally syndicated radio show, The Steve Harvey Morning Show and ABC National Radio. He is now the co-host of The Mildred Gaddis Show, on 1200 AM, in Detroit, Michigan.

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