Dustin Cole

last updated 1/17/2018

Dustin A. Cole

President and Master Practice Advisor at Attorneys Master Class LLC

825 Hillwood Avenue, Frankfort, Kentucky, United States
HQ Phone:
(407) 830-9810

General Information


Master Practice Advisor, President and Founder - Legalceonow.com

Vice President of Sales and Marketing - RUMGER Insurance Company

Partner - Atticus Inc

President and Master Practice Advisor - Advancedattorneys.com

President and Founder - Public Strategies Florida


Attorneys Master Class presentations...my training...has

degree - Mass Communications , Arizona State University


Master Practice Advisor - Rocket Academy

Recent News  

People - Attorney at Work - Attorney at Work

Dustin Cole is President and Master Practice Advisor with Attorneys Master Class.
For nearly 25 years, he has delivered CLE programs on practice management, marketing, risk management and succession planning for bar associations and organizations. He has keynoted and trained at nearly all of the nation's solo and small firm programs, worked with more than 400 individual attorneys, and conducted operations and marketing analyses for more than 100 firms. Email him at dustin@attorneysmasterclass.com. Writer's Archives

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Dustin's Bio | Res Ipsa Lawyer

Since 1985, Dustin Cole has worked with hundreds of firms to help them increase revenues, and has trained over twenty thousand attorneys across the United States in how to build more successful and satisfying practices.
He brings more than 35 years of experience in every phase of business management, business development and team development to his work with the legal profession. Dustin began his work with the legal profession with the founding in 1985 of Public Strategies Florida, a public relations and marketing firm specializing in attorneys and other professionals. From 1985 to 1993, Dustin's company served law firms across Florida, receiving numerous awards for marketing and public interest programs. Concurrently, from 1990 to 1993, Dustin also helped launch RUMGER Insurance Company, a Florida lawyer's professional liability insurance provider, and served as its Vice President of Marketing, gaining the startup company a 20% market penetration in four years. Dustin transitioned into law firm coaching and training in 1993 as a partner in a fledgling attorney training and development organization, leading it to national prominence. As the company's primary trainer and workshop leader, he conducted more than 200 workshops and firm retreats in 18 states. As senior practice adviser he worked personally with scores of firms and attorneys to help them expand their practices or deal with specific developmental issues. In 2002 Dustin founded Attorneys Master Class to provide structured, long-term support to help firms cope with market change, operational and staffing issues, partner disputes, mergers and breakups. He has guided practice groups through successful marketing planning and execution, and has advised attorneys in planning successful retirements and firm successions. Through Attorneys Master Class, Dustin has supported firms ranging in size from sole practitioner to over 2000 attorneys. Dustin has keynoted a score of State Bar Annual Meetings and nearly every state Solo & Small Firm Conference, and has presented programs and workshops for legal organizations nationwide, from ABA Sections to State Bars in more than 25 states. He is currently working with clients in all four corners of the United States, from Massachusetts to California, Alaska to the Virgin Islands. Dustin resides in suburban Orlando, Florida. He is a native of Phoenix, Arizona, and holds a degree in Radio-Television from Arizona State University. Dustin Cole, Master Practice Advisor

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The Client Revolution: Practice management

Heroes of the Revolution: Dustin Cole
We kick off this feature with a tribute to Dustin Cole, founder and president of Attorneys Master Class, a Florida-based firm devoted to helping lawyers regain control of their practices. Dustin's laser-like focus is on teaching lawyers to "be of value" to their clients - a deceptively simple concept. Four years ago, I was looking for ways to grow my practice and improve my marketing abilities. I went to Dustin Cole's seminar at the Massachusetts Bar Association with more than a little skepticism. I mean, this guy's not a lawyer, and his background was in radio and television. What can he teach me? Was I ever wrong. Instead of a know-it-all consultant looking to prey off lawyers' insecurities, I found a kindred spirit who shared many of the ideas I had about running a law firm like a real business. (Very few law firms do that.) After a one-hour phone-session trial, I decided that my firm would benefit from working with Attorneys MasterClass. It turned out to be a smart investment. Talk about ROI: in the year after I started working with Dustin, our firm's revenue increased 26% over the previous year. Over the past four years, our revenue has nearly tripled. More importantly, my coaching sessions with Dustin changed the way I think about marketing and management strategy. Hiring Dustin Cole was the single-best marketing and practice-management decision I've made since starting my firm. Any law firm - big or small - will benefit from the advice and guidance that Dustin and Attorneys MasterClass can give. Lawyers tend to resist taking advice from others. I certainly have. But Dustin Cole understands lawyers, and clients, and being a trusted advisor. As lawyers, we could all use more practice listening.

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