Douglas Friedman

Douglas Friedman

Owner at Executenow, Llc

General Information

Experience

Guest Lecturer  - Golden Gate University

Principal and A Founder  - Newman.Stein.Friedman

Education

BA  - psychology , 

Masters Degree  - secondary education , 

Affiliations

Member  - International Churchill Society

Recent News  

Doug Friedman
With over 30 years experience in the market research industry, Doug has extensive experience applying strategic research solutions to business problems for clients in a broad range of industries, including energy, packaged goods, financial services, alcoholic beverages and medical devices. • Doug has extensive experience in packaging research, new product development, customer retention/ business expansion techniques and claims substantiation. • He brings a mix of strategic and tactical tools to the research process, always keeping in mind that there are marketing issues behind each research project. Techniques such as choice modeling and other multivariate applications are frequently used when they add meaning and depth to marketing implications. • Doug is a frequent guest lecturer at the Hass School of Business (Berkeley) and Golden Gate University on the subject of market research. • Prior to ExecuteNow, Doug was principal and a founder of Newman.Stein.Friedman. A graduate of University of Rochester and student at University of Sussex (England), he holds a BA in psychology and a Masters Degree in secondary education. • Doug is an avid historian and a member of the International Churchill Society.

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Doug Friedman
With over 30 years experience in the market research industry, Doug has extensive experience applying strategic research solutions to business problems for clients in a broad range of industries, including energy, packaged goods, financial services, alcoholic beverages and medical devices. • Doug has extensive experience in packaging research, new product development, customer retention/ business expansion techniques and claims substantiation. • He brings a mix of strategic and tactical tools to the research process, always keeping in mind that there are marketing issues behind each research project. Techniques such as choice modeling and other multivariate applications are frequently used when they add meaning and depth to marketing implications. • Doug is a frequent guest lecturer at the Hass School of Business (Berkeley) and Golden Gate University on the subject of market research. • Prior to ExecuteNow, Doug was principal and a founder of Newman.Stein.Friedman. A graduate of University of Rochester and student at University of Sussex (England), he holds a BA in psychology and a Masters Degree in secondary education. • Doug is an avid historian and a member of the International Churchill Society.

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- Doug Friedman, ExecuteNow, LLC

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